An agency account executive reviews an account within Campaign Manager 360. What account components would the executive see?
- The executive would see placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing.
- The executive would see campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
- The executive would see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing.
- The executive would see sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
or
- Campaigns, placements, ads, inventory, creatives, and sites components.
- User roles, campaigns, placements, ads, reporting, and creatives components.
- Advertisers, user profiles, user roles, campaigns, and billing components.
- Ads, placements, advertisers, reporting, billing, and inventory components.
Explanation:
The executive would see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing because these components are essential for managing and analyzing advertising activities within Campaign Manager 360. Advertisers represent the clients being served, while user roles and profiles help define access and permissions within the account. Campaigns are crucial for organizing and executing marketing efforts, and Floodlight configuration and tags track conversions effectively. Additionally, sites, placements, ads, and creatives provide the necessary details for ad execution, while billing information is vital for financial management, ensuring that the executive has a comprehensive view of the account’s structure and performance.