An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
- Mobile in-app and in-stream video
- Smartphone and desktop web
- Mobile-in app and out-stream video
- Smartphone and tablet
An advertiser is ready to build their mobile ad campaign, and they want their ads to serve on any modern browser. Which of these ad inventory options should they select?
- Mobile-in app and out-stream video
- Mobile web and desktop web
- Mobile in-app and in-stream video and audio
- Mobile web and mobile-in app
Explanation:
When an advertiser aims to ensure their mobile ad campaign serves on any modern browser, the correct ad inventory options to select are ‘Smartphone and desktop web.’ This choice covers a broad range of devices and environments where modern browsers are commonly used, including smartphones and desktop computers. By targeting smartphone and desktop web inventory, the advertiser can effectively reach users accessing content across various devices and platforms, ensuring comprehensive coverage across both mobile and desktop environments. This approach allows the campaign to engage with a wider audience base while leveraging the capabilities of modern browsers to deliver and optimize ad content effectively. Moreover, focusing on smartphone and desktop web inventory aligns with the advertiser’s objective of maximizing reach and visibility across different browsing contexts, enhancing the campaign’s potential to achieve its marketing goals and drive engagement with target audiences. Therefore, selecting smartphone and desktop web as ad inventory options is the correct strategy to ensure broad compatibility and reach for the mobile ad campaign across modern browsers.