A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?
- They should create HTML5 companion banner ads to reflect this type of campaign.
- They should send the video ad tags to each of the selected publishers.
- They should adjust the dimensions for each video ad, then they should upload them separately.
- They should confirm the requirements from publishers for specific campaign dimensions.
Explanation:
They should confirm the requirements from publishers for specific campaign dimensions because this initial step ensures that the video ads will meet the necessary specifications for placement within the home care inventory. By confirming these requirements upfront, the lawn care products company can avoid potential issues related to ad approval or display, ensuring that the creatives are optimized for the platforms they intend to use. This proactive approach helps streamline the campaign setup process and enhances the likelihood of successful ad placements, ultimately contributing to the effectiveness of their rebranding efforts.