Select the KPIs that should be considered in campaigns with branding goals. By vmartinez Select the KPIs that should be considered in campaigns with branding goals. Reach and frequency. Traffic lift. Brand lift. Share of voice. All of the above. Related content Related questions:In a digital marketing role, you may be asked to…If your goals are tied to reach and branding, you…Setting marketing goals and KPIs, assisting on…Which stages of the purchase process are associated…