How can an advertiser who is starting a new Discovery campaign measure new sign-ups driven by the campaign?
- Enable audience expansion
- Set up conversion tracking
- Upload customer information into Google Ads
- Create a combined audience
Which statement is true when discussing single image ads in a Discovery campaign?
Which statement is true when discussing single image ads in a Discovery campaign?
- Single image ad layouts will expand the image that your customer long-presses on.
- Single image ads, similar to multi-image carousel ad layouts, show a brief five second preview of your products and services.
- With single image ad layouts, Google combines your images, headlines, and descriptions into countless ad variations.
- Single image ad layouts show one collage image comprised of many product image assets.
Maybe you want to search:
George is looking for a marketing solution that allows him to engage with users through ad experiences, while also allowing the users to take action with his brand. Keeping George’s marketing objectives in mind, which statement correctly describes Discovery ads?
George is looking for a marketing solution that allows him to engage with users through ad experiences, while also allowing the users to take action with his brand.
Keeping George’s marketing objectives in mind, which statement correctly describes Discovery ads?
- Discovery ads can showcase George’s brand or products with a collage of images or a five-second video.
- Discovery ads are created entirely from machine learning, based on themes from the keywords that George selects.
- Discovery ads can showcase George’s brand or products with a single high-quality image or swipeable image carousel.
- Discovery ads are an ad format that can give George a marketing presence on three Google platforms: Shopping, News, and Maps.
Zhang works for an online marketing firm. A client wants to develop an audience strategy to reach new customers with a high intent to purchase their products. Which of the following audiences can Zhang use to meet his objective?
Zhang works for an online marketing firm. A client wants to develop an audience strategy to reach new customers with a high intent to purchase their products.
Which of the following audiences can Zhang use to meet his objective?
- Affinity
- In-Market
- Customer Match
- Detailed Demographics
A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work. Which of the following statements is true of Discovery ads?
A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work.
Which of the following statements is true of Discovery ads?
- They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
- They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.
- They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
- They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
Cate wants to find stunning ad images for a Discovery campaign she’s launching. What would be a reliable source for such images?
Cate wants to find stunning ad images for a Discovery campaign she’s launching. What would be a reliable source for such images?
- Her most successful social marketing campaigns
- Google Images
- YouTube
- Websites similar to her own