vmartinez

 

Jenni implemented a Google Ads campaign using a Maximize Conversions Smart Bidding strategy 13 days ago. She wants to know if her campaign is still in the learning period. What’s the best way for Jenni to determine this?

 

• Use the Performance Report.
• Use the Top Conversions Paths Report.
• Use the Bid Strategy Report.
• Use the Budget Performance Report.

 

What is the advantage of uploading an ad instead of using a responsive display ad?

 

• An advertiser can maintain creative control of how ads look in chosen sizes.
• An advertiser will have the option to serve ads in the Shopping section of Google.com.
• An advertiser can incorporate animated GIFs that are more than 30 seconds long.
• An advertiser will gain access to exclusive placements at reputable news outlets.

 

 

Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

 

• Whether the sales cycle for that model will be longer than the default window
• Whether the sales cycle for that model will be within the default window
• Whether a longer window will make the campaign look more impressive
• Whether a longer window will skew regular conversion data

 

 

Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign.

What advice should Juan keep in mind once he sets up his campaign?

 

• Adjust his bidding strategy every three or four days until campaign performance is steady.
• Follow up immediately with a campaign to reengage previous site visitors using custom groups.
• Merge Discovery campaign reports with other Google properties.
• Wait two or three weeks before making any changes to his bidding strategy.

 

The owner of an online movie poster store is interested in trying a remarketing campaign to promote different movie genres to customers who have already visited their website. Which best practice can the owner use to serve relevant ads to those customers?

 

• The owner can create separate ads for each genre and then set them to “Rotate indefinitely” within the same ad group.
• The owner can build a list of relevant placements for each genre, and then use these to create individual ad groups for each.
• Include each of the genres within the headline and description fields of a single responsive display ad.
• The owner can create different remarketing lists based on the specific web pages that the customers visited.

 

 

What is a best practice for setting up awareness audiences for a Google Display ads campaign?

 

• Creating a separate campaign or ad group for each desired audience
• Using top performing keywords for custom audiences
• Tagging all pages within the company website or app
• Including existing users on remarketing lists