vmartinez

 

A film distributor wants to launch a Display campaign to create more awareness for their new film. Why should they try out affinity audiences for their campaign?

 

• It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
• It’ll allow them to reach broad segments of the population that share common demographic traits.
• It’ll allow them to reach people who have already engaged with their website.
• It’ll allow them to reach people who are already interested in seeing new independent films.

 

 

Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he’s using to measure success is $15.

What’s contributing to the $5 difference?

 

• He isn’t including Gmail and YouTube users.
• He’s including view-through conversions.
• He isn’t including conversions from current customers.
• He doesn’t have conversion tracking set up.

 

 

The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring new customers, creating new leads, growing sales, and broadening the reach of their existing remarketing campaigns.

Which campaign type will help the marketing team to achieve all four goals?

 

• Gmail
• Discovery ads
• Shopping ads
• Customer Match

 

 

Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy.

Which two steps are required to implement the strategy?

 

Select 2 Correct Responses

• Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
• Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
• To use machine learning for conversion value optimization, she needs to set up conversion tracking.
• She must select a Manual CPC bid strategy and set her bid manually at the ad level.

 

 

Paulo has spent $1000 in a month on a Google Display ads campaign. In that month, he has seen 40 click-through conversions and 10 view-through conversions. Using view-through conversions to get an accurate picture of its full value, what’s the average CPA of Paul’s Display campaign?

 

• $20
• $25
• $40
• $100

 

 

Brenda wants to implement a Google Display campaign with a Target CPA of $10.

Which two best practices should Brenda follow?

 

Select 2 Correct Responses

• Assign a 10% rate of return for the campaign.
• Assign a daily budget constriction of $50.
• Allow for a two-week ramp-up period before making any big changes.
• Allocate a daily budget of at least $100 for the campaign.