vmartinez

 

Which scenario is the most appropriate use of the analysis from the Assets Report?

 

• Using new stock images recommended by the Assets Report.
• Only adding new assets once per week.
• Referring to the Assets Report’s recommendations after removing and replacing high-performing assets.
• Replacing ads entirely upon learning from the Assets Report that more than two assets are underperforming.

 

What does the Model Comparison Tool show that would be helpful in measuring the full value of a Google Display ads campaign?

 

• A projected forecast of conversion data if certain recommendations were applied.
• The way display ads influence purchasing decisions exclusively in Google Ads
• A projected forecast of impression and click data if certain recommendations were applied.
• The way Display ads influence purchasing decisions across all marketing channels

 

 

How often should an advertiser review Assets Reports and what is the best course of action after doing so in order to optimize performance?

 

• Daily, adjusting text and image assets as suggestions are continually created.
• Biweekly, replacing low-performing images with images similar in quality and composition to the best-performing images.
• Weekly, following system-generated assets for image replacements as appropriate.
• Biannually, replacing low-performing images with images similar in quality and composition to the best-performing images.

 

 

Kendall wants to make sure he applies best practices when incorporating specific images and logos into a responsive display ad. Which example meets his objective?

 

• Kendall watermarks images to protect company assets.
• Kendall tightly positions logos in the top left or top right of an image.
• Kendall makes sure that image assets aren’t made up from a collage of images.
• Kendall uses small text in logos in order to free up space for the background image.

 

 

Brenda created a Google Ads campaign last month to increase sales and leads for her online store using multiple ad channels. She feels that her Display ads are probably influencing the other ad channels and wants to determine the complete role that Display clicks are playing in this.

Which report can Brenda use to meet her goal?

 

• Audience Insights Report
• Top Conversion Paths Report
• Conversion Report
• Click-through Rate Report

 

 

How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?

 

• Set a daily budget of at least 10 times their cost per acquisition.
• Apply weekly campaign end dates so that data can be compared more easily.
• Exclude tablet devices until the campaign has run for a week.
• Set highly specific location and language settings.