vmartinez

 

To find out how users’ interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

 

• You’d use conversion tracking.
• You’d use smart bidding.
• You’d use Custom Intent Audiences.
• You’d use click-through rate.

 

What implementation suggestion would you recommend to an account manager who’s using Custom Audiences for a new Video action campaign for the first time?

 

• They should layer as many Audience types as possible within the same ad group.
• They should combine Custom Audiences with Demographic Audiences in the same ad group.
• They should use 10 to 15 of the best-converting key words from their Search campaigns.
• They should use five of the best-converting placements from their Display campaigns.

 

 

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.

What other action should the restaurant take to make sure their campaign is effective?

 

• They should cross-check their ad schedule against when they received leads.
• They should use the contact form to ask where potential customers learned about the restaurant.
• They should ask their customers whether they’ve seen the videos.
• They should enable Google Ads conversion tracking.