What Smart Bidding strategy would be best used to help liquidate inventory?
- Maximize Conversions
- Target CPA
- Target ROAS
- Maximize Conversion Value
Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?
Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?
- She is focusing on view-through conversions rather than click-through conversions.
- People that click on the Display ads are purchasing through another channel.
- Conversion tracking isn’t enabled currently.
- People aren’t seeing the Display ads.
Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers. Which type of Google Audience should Tomas attempt to reach?
Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers.
Which type of Google Audience should Tomas attempt to reach?
- In-market Audiences
- Remarketing Audiences
- Life Events Audiences
- Similar Audiences
Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness. What should Kiara keep in mind when assessing the performance of her Display Ads?
Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness.
What should Kiara keep in mind when assessing the performance of her Display Ads?
- Display ads are only as effective as the provided Customer Match lists.
- Conversions only represent a partial picture of Display ad effectiveness.
- Display ads are effective when targeting YouTube users.
- Display ads are less effective when it comes to new audiences.
What’s a best practice for choosing assets for a Discovery campaign?
What’s a best practice for choosing assets for a Discovery campaign?
- Use generic messaging in description fields so as to capture the interest of a larger audience.
- Use Google Images to download as many relevant image assets as possible.
- Add call-to-action text over their image assets to better inform potential customers.
- Use inspiring high-quality images that highlight the brand’s value proposition.
A business owner is creating a responsive display ad and, while doing so, reviews their ad strength. The owner sees that the system recommendation is to add more assets to improve the strength of the ad. Why is it important to add more assets to their responsive display ads?
A business owner is creating a responsive display ad and, while doing so, reviews their ad strength. The owner sees that the system recommendation is to add more assets to improve the strength of the ad.
Why is it important to add more assets to their responsive display ads?
- Assets will be automatically pulled from a stock library if the recommended amount isn’t met.
- They can’t use certain features of the ad without the recommended amount.
- The ads won’t run without the recommended amount included.
- Having more assets means more ad combination possibilities to serve users.