vmartinez

 

You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases.

What conversion tracking best practice should you follow to make sure you accurately measure conversions?

 

• You should ask store visitors where they heard about your company.
• You should send a survey to existing customers asking about their checkout experience.
• You should compare video ad interactions against the timing of completed sales.
• You should extend the conversion window to be longer.

 

 

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option.

Why is it a good idea for them to opt into Google Video partners?

 

• It’ll give them access to more engagement metrics to measure the impact of the campaign.
• It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
• It’ll give them access to audiences on the YouTube mobile homepage.

 

 

A consumer goods company wants to build awareness and recall for their brand.

How can a Google Video campaign help achieve this goal?

 

• By comparing tBy surfacing comparisons to potential customers in similar businesses.hem to similar businesses in the same industry
• By reaching potential customers and keeping the brand top of mind.
• By reaching potential customers in decision-making moments.
• By influencing potential customers in opinion-shaping moments.

 

 

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding.

What should they expect for their max CPV compared to their actual CPV?

 

• Actual CPV is often less than max CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s a reserve buy.
• Max CPV is often less than actual CPV because it’s auction bidding.

 

 

A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos.

What consideration measurement metric should they use?

 

• Purchase intent lift
• Core performance metrics
• Earned views
• Targeted observations

 

 

How can the owner of a music store use Google’s Video solutions to increase awareness for his business?

 

• By using Google’s Video solutions to automatically create video assets based on the content of the advertised domain.
• By using Google’s Video solutions to simplify the campaign management process and automatically create new ad groups on a monthly basis.
• By using Google’s Video solutions to call on machine learning for setting budgets and bids within 24 hours of setting up a Video campaign live
• By using Google’s Video solutions to simplify the campaign process and automatically align to his marketing objectives.