vmartinez

 

A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign.

What action should they take to get the information needed when creating a campaign?

 

• Set a budget for the new campaign.
• Link Google Ads to the manager’s YouTube channel.
• Select a campaign goal.
• Upload at least one video to YouTube.

 

 

While creating a Google Video campaign, the account manager has selected “Brand awareness and reach” as his campaign goal,Which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy.

How will this benefit the campaign?

 

• It will acquire as many clicks as possible according to the daily budget that has been set.
• It will analyze historical feedback and make adjustments to bids based on performance signals.
• It will optimize bids to put the campaign’s message in front of as many relevant people as possible.
• It will generate as many impressions as possible in line with the Target cost-per-acquisition.

 

 

Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.

Why should you avoid inflating the tCPM bid for your new campaign?

 

• Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
• Because inflation could result in the budget depleting faster without increasing unique reach.
• Because inflation will likely result in the targeting of irrelevant demographics and placements.
• Because inflation might cause too many impressions of the same ads to serve to the same users.

 

 

A company is looking to grow consideration of their products in their potential customers’ purchase cycles.

Why is a Google Video campaign an appropriate method to meet their goals?

 

• Because online video lets consumers quickly compare similar businesses at once.
• Because online video lets consumers browse large product and service inventories they may want to purchase from.
• Because consumers use online video to seek out the best deals on specific products and services.
• Because consumers use online video for information gathering before making a purchase.

 

The owner of a home improvement store has been running a Google Video campaign for awareness with video ads that are 30 seconds long. Now the owner wants to remarket to those audiences with memorable, shorter video ads.

What video ad format should the owner use to achieve this goal?

 

• In-feed video ads
• Bumper ads
• Masthead ads
• Non-skippable in-stream ads

 

 

To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast.

Why was there such a significant mismatch between the campaign results and forecast data?

 

• Because the marketing manager used Reach Planner during the least optimal time of day.
• Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner forecasts are compatible with Video campaigns for any marketing objective.
• Because Reach Planner isn’t compatible with awareness campaigns.