vmartinez

 

Zhang works for an online marketing firm. A client wants to develop an audience strategy to reach new customers with a high intent to purchase their products.

Which of the following audiences can Zhang use to meet his objective?

 

• Affinity
• In-Market
• Customer Match
• Detailed Demographics

 

 

A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work.

Which of the following statements is true of Discovery ads?

 

• They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
• They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.
• They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
• They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.

 

 

Cate wants to find stunning ad images for a Discovery campaign she’s launching. What would be a reliable source for such images?

 

• Her most successful social marketing campaigns
• Google Images
• YouTube
• Websites similar to her own

 

 

Mary works at a car dealership and has been asked to promote its top-selling models. She has a Google Ads account and is interested in using Display campaigns to achieve her goal. How can she best structure her account?

 

• She can allow the system to automatically structure the account around the different car models that the dealership promotes.
• She can create separate ad groups for each car model that the dealership promotes.
• She can create a single ad group to cater for all car models that the dealership promotes.
• She can create separate accounts for each car model that the dealership promotes.

 

 

Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?

 

• Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
• Hank adds trademark and copyright symbols to company names.
• Hank writes short headlines with the same messaging but phrased in different ways.
• Hank uses long headlines that summarize all of the points made in the short headlines.

 

 

Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window.

Why will setting up the view-through conversion window benefit their campaign?

 

• It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
• It’ll prevent interactions being attributed with more conversions than what they actually generated.
• It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.
• It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.