vmartinez

 

After working with Google Search campaigns in the past, you’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal.

Why is it a good idea to create your Google Video campaign in the same account as your Google Search campaigns?

 

• Because it avoids double serving ads in the Google Search results.
• Because you can enable Video ad extensions within your Google Search campaign ads.
• Because you can receive a reduction on your average cost-per-view.
• Because you can prevent Google Ads from double counting conversions.

 

 

After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products.

What measurement solution should you use to find out that information and when should you implement it?

 

• You should use Brand Lift before the campaign delivers any impressions.
• You should use Brand Lift after the campaign receives over 1,000 clicks.
• You should use Active View before the campaign delivers any impressions.
• You should use Active View after the campaign receives over 1,000 clicks.

 

 

A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search.

Which audience solution should this business owner prioritize?

 

• Custom Audiences
• Customer Match
• In-Market Audiences
• Demographics and Detailed Demographics

 

 

An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign.

Why should they keep the two audience solutions separate?

 

• So there’s no limit on the types of video formats served.
• To avoid the campaign not being able to run at all.
• So the reach of the campaign won’t become restricted.
• To prevent the average cost-per-view from increasing.

 

 

Video action campaigns have what primary benefit?

 

• They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
• They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

 

 

A marketing manager used Reach Planner to forecast an awareness Video campaign.

What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?

 

• They should use Reach Planner from within their Google Analytics account so there are more insights to use in the plan.
• They should include key words related to their products so Reach Planner can narrow down the campaign’s settings.
• They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
• They should use Reach Planner after the campaign has been active for a week so it has relevant data to create more accurate planning.