vmartinez

 

Mary works at a car dealership and has been asked to promote its top-selling models. She has a Google Ads account and is interested in using Display campaigns to achieve her goal. How can she best structure her account?

 

• She can allow the system to automatically structure the account around the different car models that the dealership promotes.
• She can create separate ad groups for each car model that the dealership promotes.
• She can create a single ad group to cater for all car models that the dealership promotes.
• She can create separate accounts for each car model that the dealership promotes.

 

 

Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?

 

• Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
• Hank adds trademark and copyright symbols to company names.
• Hank writes short headlines with the same messaging but phrased in different ways.
• Hank uses long headlines that summarize all of the points made in the short headlines.

 

 

Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window.

Why will setting up the view-through conversion window benefit their campaign?

 

• It’ll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
• It’ll prevent interactions being attributed with more conversions than what they actually generated.
• It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.
• It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.

 

 

What Smart Bidding strategy would be best used to help liquidate inventory?

 

• Maximize Conversions
• Target CPA
• Target ROAS
• Maximize Conversion Value

 

 

Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?

 

• She is focusing on view-through conversions rather than click-through conversions.
• People that click on the Display ads are purchasing through another channel.
• Conversion tracking isn’t enabled currently.
• People aren’t seeing the Display ads.

 

 

Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers.

Which type of Google Audience should Tomas attempt to reach?

 

• In-market Audiences
• Remarketing Audiences
• Life Events Audiences
• Similar Audiences