vmartinez

Which Smart Bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions – without focusing on cost-per-action or ROI targets?

• You would use Maximize conversion value.
• You would use Maximize conversions.
• You would use Enhanced CPC.
• You would use Target impression share.

How could a retailer enhance the performance of responsive search ads intended to promote their online business?

• By supplying five or more unique headlines based on popular keywords related to their business
• By creating more similar headlines for the sake of consistency and thus delivering users a uniform message
• By not recycling content from successful expanded text ads and instead creating fresh ad content
• By using only a single description to reinforce their message and thus communicating a more consistent brand message overall

What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart Bidding?

• You can reach new, high-performing queries and optimize bids in real time when you pair these capabilities.
• You can get a snapshot view of key performance metrics and statuses specific to each type of strategy.
• You can do a better job attributing calls and location actions to your ads, which optimizes performance.
• You can take immediate bulk action on issues and opportunities that you’ve found when analyzing your data.

What’s one way for marketers to save time while improving their optimization score?

• Opt in to apply recommendations automatically as they get surfaced.
• Opt in to applying your assets at the campaign level.
• Select “Apply all” in your negative keyword targeting.
• Select “View all” for recommendations in a given category.