vmartinez

 

An online travel agency offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads.

Which two assets would help the agency meet their objectives? Choose two.

 

Select 2 Correct Responses

• Location assets would help the agency.
• Dynamic sitelink would help the agency.
• App assets would help the agency.
• call assets would help the agency.

 

 

Franklin is creating a Google Search campaign using a conversion-based Smart Bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives.

What best practice can he use to set an initial ROAS target?

 

• He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
• He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
• He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• He could use an average of what he gauges all his competitors are paying for conversions.

 

 

A bicycle shop in Berlin wants to improve ad relevance for their campaigns. 

What’s a good way for this business to improve their ad relevance?

 

• Highlight the shop’s most popular bicycle models to help their business stand out.
• Test a new call-to-action, inviting customers to submit their orders through messages.
• Make it easy for users to find the shop’s Berlin address on the website landing page.
• Target the right region and language by using German and focusing on the Berlin metro area.

 

 

How does AI-powered Search help maximize performance in every auction?

 

• A broad match strategy uses Google AI, enabling marketers to select signals used to match their ads with queries.
• Search uses Google AI to match ads with queries, as well as tailor bids and create relevant ads for each query.
• AI-powered Search Ads serve ads across all Google channels, expanding campaigns’ reach.
• With Google AI, marketers are equipped with data to enhance their search campaigns manually.

 

 

You’re on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two.

 

Select 2 Correct Responses

• You can choose Target impression share.
• You can choose Maximize conversion value.
• You can choose Manual CPC.
• You can choose Maximize conversion value with target ROAS.

 

An auto supply chain is getting ready for their yearly autumn promotion. To grow ROI, their marketing manager wants to use Performance Planner to determine what their priorities should be for the autumn promotion. 

How can Performance Planner help provide this insight?

 

• Using sales figures to provide a historical conversion total for each location
• Using competitor bids and budgets to figure out the optimal budget for a specific location
• Providing insight into optimization strategies for each campaign based on competitive insights
• By forecasting opportunities to help capitalize on seasonal demand