vmartinez

 

Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness.

What should Kiara keep in mind when assessing the performance of her Display Ads?

 

• Display ads are only as effective as the provided Customer Match lists.
• Conversions only represent a partial picture of Display ad effectiveness.
• Display ads are effective when targeting YouTube users.
• Display ads are less effective when it comes to new audiences.

 

What’s a best practice for choosing assets for a Discovery campaign?

 

• Use generic messaging in description fields so as to capture the interest of a larger audience.
• Use Google Images to download as many relevant image assets as possible.
• Add call-to-action text over their image assets to better inform potential customers.
• Use inspiring high-quality images that highlight the brand’s value proposition.

 

 

A business owner is creating a responsive display ad and, while doing so, reviews their ad strength. The owner sees that the system recommendation is to add more assets to improve the strength of the ad.

Why is it important to add more assets to their responsive display ads?

 

• Assets will be automatically pulled from a stock library if the recommended amount isn’t met.
• They can’t use certain features of the ad without the recommended amount.
• The ads won’t run without the recommended amount included.
• Having more assets means more ad combination possibilities to serve users.

 

 

Which scenario is the most appropriate use of the analysis from the Assets Report?

 

• Using new stock images recommended by the Assets Report.
• Only adding new assets once per week.
• Referring to the Assets Report’s recommendations after removing and replacing high-performing assets.
• Replacing ads entirely upon learning from the Assets Report that more than two assets are underperforming.

 

What does the Model Comparison Tool show that would be helpful in measuring the full value of a Google Display ads campaign?

 

• A projected forecast of conversion data if certain recommendations were applied.
• The way display ads influence purchasing decisions exclusively in Google Ads
• A projected forecast of impression and click data if certain recommendations were applied.
• The way Display ads influence purchasing decisions across all marketing channels

 

 

How often should an advertiser review Assets Reports and what is the best course of action after doing so in order to optimize performance?

 

• Daily, adjusting text and image assets as suggestions are continually created.
• Biweekly, replacing low-performing images with images similar in quality and composition to the best-performing images.
• Weekly, following system-generated assets for image replacements as appropriate.
• Biannually, replacing low-performing images with images similar in quality and composition to the best-performing images.