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How do responsive search ads determine which combinations of headlines and descriptions to use in a Responsive Search Ad?

 

• Responsive search ads automatically test different combinations of headlines and descriptions to choose the one that’s most likely to convert.
• Responsive search ads automatically test different combinations of headlines and descriptions to learn which item will perform optimally.
• Responsive search ads automatically test different combinations of headlines and descriptions to find which is most likely to be clicked.
• Responsive search ads automatically test different combinations of headlines and descriptions to find one that’s likely to generate the most impressions.

 

 

Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?

 

• Develop a Customer Match list.
• Try broad match keywords.
• Convert to a cost-per-action bid strategy.
• Include these terms as negative keywords.

 

 

Patrizio is looking for a way to quickly identify available opportunities to improve the performance of his Search campaign. 

Which resource could he use to achieve his goal?

 

• Search terms report
• Auction insights
• Optimization score
• Locations report

 

How can advertisers who manage multiple Google Ads accounts streamline reporting, access control, and consolidate billing?

 

• Create and manage ad groups with sets of similar ads and keywords.
• Follow Google’s best practices for setting up, evaluating, and optimizing campaigns.
• Use a Google Ads account to manage a collection of paid search ads campaigns.
• Create a manager account to view and manage Google Ads accounts in one place.

 

 

An AI-powered Search campaign contains which of these three elements? Choose three.

 

Select 3 Correct Responses

• It contains Smart bidding.
• It contains marketing objectives.
• It contains expanded text ads.
• It contains responsive search ads.
• It contains broad match.

 

What are two recommended best practices when using Performance Planner? Choose two.

Select 2 Correct Responses

• After you create an 18-month plan, check in on a monthly or quarterly basis to make sure your plan can be implemented based on the past seven to 10 days.
• Write more similar headlines for consistency and drive a uniform message to users.
• View your keyword report on a regular basis and look to add negative keywords to optimize your campaigns.
• Plan up to 18 months ahead across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.

 

Maybe you want to search:

• What’s a best practice when using Performance Planner?