vmartinez

If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?

• The repetition of the same or similar phrases across the ad
• The technique of directing the final URL to the company’s “About” page so that customers can learn more about the company
• The approach of writing a minimal amount of headlines so you can test which ones perform best
• The use of top-performing headlines and descriptions from relevant expanded text ads

In which two ways is Performance Max useful? Choose two.

Select 2 Correct Responses

• When you need to find untapped growth opportunities.
• When you need to multiply conversions across Google Ads inventory.
• When you need to gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level.
• When you need to ensure your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting.

With a future sales promotion in mind, Prisha is setting up Dynamic Search Ads. She’d like her Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. 

Which Dynamic Search Ads targeting option will meet this goal?

• All webpages
• Categories
• Landing pages from standard ad groups
• URL

Donna is thinking about using Dynamic Search ads as part of her Search advertising strategy.

What is a helpful benefit of using Dynamic Search ads?

• Dynamic Search ads feature a lower cost-per-acquisition than keyword-targeted campaigns.
• Dynamic Search ads offer in-depth control of the keywords used in online ads.
• Dynamic Search ads present a relevant and dynamically created headline.
• Dynamic Search ads show on the first page of search results, if not at the top of the page.

Which of these is a benefit of responsive search ads?

• The automatic creation of headlines based on web content
• The single headline format being simple, intuitive, and easy to experiment with
• The testing of different combinations to learn which ones will perform best
• The unlimited number of usable headlines at your disposal, which makes testing easy