vmartinez

 

How could a retailer enhance the performance of responsive search ads intended to promote their online business?

 

• By supplying five or more unique headlines based on popular keywords related to their business
• By creating more similar headlines for the sake of consistency and thus delivering users a uniform message
• By not recycling content from successful expanded text ads and instead creating fresh ad content
• By using only a single description to reinforce their message and thus communicating a more consistent brand message overall

 

 

What benefits are offered from the pairing of responsive search ads with broad match keywords and Smart Bidding?

 

• You can reach new, high-performing queries and optimize bids in real time when you pair these capabilities.
• You can get a snapshot view of key performance metrics and statuses specific to each type of strategy.
• You can do a better job attributing calls and location actions to your ads, which optimizes performance.
• You can take immediate bulk action on issues and opportunities that you’ve found when analyzing your data.

 

 

What’s one way for marketers to save time while improving their optimization score?

 

• Opt in to apply recommendations automatically as they get surfaced.
• Opt in to applying your assets at the campaign level.
• Select “Apply all” in your negative keyword targeting.
• Select “View all” for recommendations in a given category.

 

 

An online travel agency offers bookings through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads.

Which two assets would help the agency meet their objectives? Choose two.

 

Select 2 Correct Responses

• Location assets would help the agency.
• Dynamic sitelink would help the agency.
• App assets would help the agency.
• call assets would help the agency.

 

 

Franklin is creating a Google Search campaign using a conversion-based Smart Bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives.

What best practice can he use to set an initial ROAS target?

 

• He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
• He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
• He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• He could use an average of what he gauges all his competitors are paying for conversions.

 

 

A bicycle shop in Berlin wants to improve ad relevance for their campaigns. 

What’s a good way for this business to improve their ad relevance?

 

• Highlight the shop’s most popular bicycle models to help their business stand out.
• Test a new call-to-action, inviting customers to submit their orders through messages.
• Make it easy for users to find the shop’s Berlin address on the website landing page.
• Target the right region and language by using German and focusing on the Berlin metro area.