vmartinez

 

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining.

What should he do to increase delivery until the campaign is outside the budget cap?

 

• Add Contextual audiences
• Add skippable in-stream ads
• Change the frequency settings
• Change the bid strategy to CPM

 

 

If you’re trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign’s success?

 

• Earned actions
• Conversions
• Display impression share
• Video played to

 

 

To increase awareness for his business, the owner of a music store wants to use Google’s Video solutions.

How can they help him achieve his goal?

 

• It can use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• It can simplify the campaign creation process by automatically aligning to marketing objectives.
• It can simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• It can automatically create video assets based on the content of the advertised domain.

 

 

If you run a successful Search and Display campaign to drive action and then decide to run a Video campaign with the same objective, why should you keep the Video campaign in the same account as the other campaigns?

 

• So that more campaign extensions will be available for the Video campaign.
• So the Video campaign will automatically use assets from the other campaigns.
• To allow for faster approval by the system for new ads.
• To prevent Google Ads from double-counting conversions.

 

To reach parents who are 25 to 34 years old with a Google Video campaign, which audience solution should you use?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

 

Explanation:

Using Demographics and Detailed Demographics in Google Video campaigns allows advertisers to target specific age groups, genders, parental status, and household income brackets. In this context, if you want to target parents who are 25 to 34 years old, you’d use the Demographics option to select that age range. Additionally, Detailed Demographics can provide even more granularity, like educational background or homeownership status, offering a refined targeting approach. This makes it the most direct and suitable solution for reaching a specific age group like parents aged 25 to 34.

 

 

Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?

 

• Build a list of relevant keywords.
• Prepare a manual bidding strategy.
• Link Google Ads to your YouTube channel.
• Install a video code on your website.