vmartinez

 

How can affinity audiences help a company create awareness for a new product among potential customers?

 

• It’ll allow them to reach people who have already engaged with their website.
• It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
• It’ll allow them to reach broad segments of the population that share common demographic traits.
• It’ll allow them to reach people who are already in the market to purchase a similar product.

 

 

Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they’ve created. How should Shannel set up awareness audiences for Google Display ads?

 

• Tag all pages within the company website or app.
• Create a separate campaign or ad group for each desired audience.
• Use top performing keywords for custom audiences.
• Include existing users on remarketing lists.

 

 

What will happen to a responsive display ad if, when reviewing ad strength, an advertiser doesn’t follow Google Ads’ system recommendation to add more assets?

 

• Certain features of the ad will be disabled without the recommended amount.
• There will be fewer ad combination possibilities to serve users.
• The ad will automatically pull assets from a stock library if the recommended amount isn’t met.
• The ad won’t run without the recommended amount included.

 

 

In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets.

What’s a best practice that Mia should follow when choosing assets for their Discovery ads?

 

• Use generic messaging in description fields so as to capture the interest of a larger audience.
• Use inspiring high-quality images that highlight the brand’s value proposition.
• Use Google Images to download as many relevant image assets as possible.
• Add call-to-action text over their image assets to better inform potential customers.

 

As a best practice, Stephanie’s colleagues have told her that she doesn’t need to exclude people from her original remarketing lists when using Similar Audiences lists.

What’s the reasoning behind this?

 

• Similar Audiences lists automatically exclude people so that only new leads are reached.
• Similar Audiences use existing remarketing lists to get as much reach as possible.
• Similar Audiences will automatically remarket to existing leads if it identifies potential value in them.
• Similar Audiences don’t have any association with remarketing lists.

 

 

Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take?

 

Select 2 Correct Responses

• He must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
• He needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
• He must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
• He must select a Manual CPC bid strategy and set her bid manually at the ad level.