vmartinez

 

What best describes the function of single-image ad layouts in a Discovery campaign?

 

• They allow Google to combine images, headlines, and descriptions into countless ad variations.
• They show one collage image comprised of many product image assets.
• They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
• They will expand the image that your customer long-presses on.

 

 

Which campaign type is the best choice for acquiring new customers, creating new leads, growing sales and broadening the reach of existing marketing campaigns?

 

• Shopping ads
• Customer match
• Discovery ads
• Gmail

 

 

Ken has been able to successfully use Search campaigns to attract more clients to his law firm by using a contact form in his ads. He now wants to launch a new Display campaign to further promote the same goal. What should his new campaign goal be?

 

• Leads
• Product and brand consideration
• Website traffic
• Brand awareness and reach

 

 

Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign?

 

• People that have similar traits to the company’s current customer base
• People that have expressed a previous intent to purchase similar products
• People that visited the site
• People known to be passionate about the company’s product market

 

 

Elvis has expressed to you that he is worried that the performance metrics of his Google Display ad campaigns are lower than he expected. What can you tell him to possibly allay his fears?

 

• Conversions only represent a partial picture of Display ad effectiveness.
• Display ads are effective when targeting YouTube users.
• Display ads are only as effective as the provided Customer Match lists.
• Display ads are less effective when it comes to new audiences.

 

 

Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads.

What might she have seen?

 

• A certain channel received a small share of her investment and drove a proportionally low conversion volume.
• A channel received none of her investment.
• A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
• A certain channel received a bulk of her investment and disproportionally drove a low conversion volume.