vmartinez

 

Renata is wondering if Display ads are influencing other ad channels in her multichannel Google Ads campaign. Which Google Analytics report should she consult in order to determine the complete role Display clicks are playing in the campaign?

 

• Click-through Rate Report
• Conversion Report
• Top Conversion Paths Report
• Audience Insights Report

 

 

Susan’s manager has asked her to implement a new Google Display ad campaign, to help liquidate out-of-season inventory and make room for next season’s product lines.

Which Smart Bidding strategy would be best suited for the campaign’s objective?

 

• Maximize Conversions
• Maximize Conversion Value
• Target CPA
• Target ROAS

 

 

Martin owns an automotive dealership that sells a variety of different car models. Martin wants to promote his top-selling car models but needs advice on how he should structure his Google Ads account with Display campaigns in mind.

Which recommendation would be appropriate for Martin’s marketing efforts?

 

• Create a single ad group to cater for all car models that the dealership promotes.
• Allow the system to automatically structure the account around the different car models that the dealership promotes.
• Create separate accounts for each car model that the dealership promotes.
• Create separate ad groups for each car model that the dealership promotes.

 

 

Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company’s most expensive and luxurious product line. She’s now contemplating whether they need to alter their view-through conversion window.

Should Veronica change their view-through conversion window, and why?

 

• No, because having a longer view-through conversion window will skew regular conversion data.
• Yes, because the sales cycle for a luxury car will be longer than the default window.
• No, because the sales cycle for a luxury car will be within the default window.
• Yes, because having a longer view-through conversion window will make the campaign look more impressive.

 

 

Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?

 

• Create different remarketing lists based on the specific web pages that the customers visited.
• Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
• Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
• The owner can include each of the sports categories within the headline and description fields of a single responsive display ad.

 

 

Simon wants to use the Assets Report in order to further optimize his Google Display campaign.

In which scenario is Simon appropriately using the analysis from the Assets Report?

 

• Simon doesn’t add new assets more than once per week.
• Simon uses new stock images recommended by the Assets Report.
• Simon replaces ads entirely, because more than two assets are under-performing on the report.
• Simon removes and replaces high-performing assets and refers to the Assets Report’s recommendations.