vmartinez

 

A cruise ship company wants to set up a 7-day view-through conversion window for their Display campaign instead of the default window.

How will setting up the view-through conversion window benefit their campaign?

 

• It’ll assist them in analyzing the most interacted areas of the Display campaign within a set period.
• It’ll help them to reveal which ad assets require optimization in order to improve conversion rates.
• It’ll prevent interactions being attributed with more conversions than what they actually generated.
• It’ll allow them to identify impressions for ads that weren’t interacted with but later resulted in a conversion.

 

 

Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don’t exceed a certain cost, and why?

 

• Target CPA, because it grows conversion volume at his target cost per acquisition.
• Maximize Conversions, because it doesn’t require historical conversion data.
• Enhanced CPC, because it offers the greatest amount of control over the bidding process.
• Target Impression Share, because it grows both awareness and conversions at an assigned cost point.

 

 

Rachel has finished selecting the campaign-level settings of her new Google Display campaign and has decided to use uploaded ads instead of responsive display ads when creating ads for her campaign.

Why might Rachel choose to upload an ad instead of the easier option of a responsive display ad?

 

• She’ll be able to incorporate animated GIF assets that are more than 30 seconds long.
• She’ll gain access to exclusive placements such as reputable news outlets.
• She’ll be able to maintain creative control of how ads look in the size she chooses.
• She’ll have the option to serve ads in the Shopping section of Google.com.

 

 

In which way do view-through conversions help evaluate the success of a Display campaign?

 

• Telling you when customers see but don’t interact with an ad, then later completing a conversion on the site
• Presenting customers a short survey asking about their experience leading up to the purchase they completed
• Narrowing down the best-performing areas of a Display campaign from placement and audience reports
• Identifying which traffic, exclusively from Display, resulted in conversions

 

 

A family-friendly business has set up a Display campaign, but they’re worried that their ads may appear on content that’s not suitable for their brand image.

Which campaign setting might they want to use?

 

• Frequency capping
• Content exclusions
• Bidding and budget
• Locations and languages

 

How would you describe Discovery ads to someone who has never heard of them before?

 

• They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
• They reach the right user at the right time while also understanding consumers’ intent across Google properties.
• They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
• They reach users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.