vmartinez

 

Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?

 

• It shows how Display ads influence purchasing decisions exclusively in Google Ads.
• It shows how Display ads influence purchasing decisions across all marketing channels.
• It shows a projected forecast of impression and click data if certain recommendations were applied.
• It shows a projected forecast of conversion data if certain recommendations were applied.

 

A beauty company wants to use their social media channels to showcase their luxury lifestyle offerings. Why would Discovery ads be a good addition to their strategy?

 

• Discovery ads would serve visually inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered.
• Discovery ads would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google.
• Discovery ads would encourage potential customers to engage with an interactive shopping cart.
• Discovery ads would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.

 

 

After clicking on an ad for an online store on a social media network, then seeing a paid search ad and then clicking on a Display ad, Hiroshi decides to buy something from the store. Which marketing channel would get credit for the conversion under the last non-direct click attribution model?

 

• Display channel gets 100% credit
• Display channel gets 33% credit
• Search channel gets 100% credit
• Social channel gets 33% credit

 

 

How can affinity audiences help a company create awareness for a new product among potential customers?

 

• It’ll allow them to reach people who have already engaged with their website.
• It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
• It’ll allow them to reach broad segments of the population that share common demographic traits.
• It’ll allow them to reach people who are already in the market to purchase a similar product.

 

 

Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they’ve created. How should Shannel set up awareness audiences for Google Display ads?

 

• Tag all pages within the company website or app.
• Create a separate campaign or ad group for each desired audience.
• Use top performing keywords for custom audiences.
• Include existing users on remarketing lists.

 

 

What will happen to a responsive display ad if, when reviewing ad strength, an advertiser doesn’t follow Google Ads’ system recommendation to add more assets?

 

• Certain features of the ad will be disabled without the recommended amount.
• There will be fewer ad combination possibilities to serve users.
• The ad will automatically pull assets from a stock library if the recommended amount isn’t met.
• The ad won’t run without the recommended amount included.