vmartinez

 

To grow consideration for a new tourist package tailored to rock climbers, a travel company should use which of the following audience solutions?

 

• Customer Match
• Custom Audiences
• Affinity Audiences
• Life Events

 

 

The owner of a clothing store wants to drive awareness to a new product line that they’re about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy.

What is the best bidding strategy for the clothing store to achieve their marketing objective?

 

• Target CPM
• Maximize Conversions
• Target CPA
• Maximum CPV

 

 

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn’t sure what other tracking events they might obtain.

How can they further optimize their campaign?

 

• They can set bumper ads as their preferred ad type.
• They can disable non-skippable in-stream ads.
• They can use 10 to 15 of the highest converting key words from your Search campaign.
• They can implement automatic placements from their existing Display campaign.

 

 

If you’re creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?

 

• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s a reserve buy.
• Max CPV is often less than actual CPV because it’s auction bidding.
• Actual CPV is often less than max CPV because it’s auction bidding.

 

 

You’ve relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal.

What other action should you take to make sure your campaign is effective?

 

• You should cross-check your ad schedule against when you received leads.
• You should enable Google Ads conversion tracking.
• You should use the contact form to ask where potential customers learned about your business.
• You should ask your customers whether they saw your videos.

 

How can a business owner determine the target cost-per-thousand impressions (tCPM) bid for their business’s new awareness Video campaign if they’re unsure what to base the figure on?

 

• They can slightly inflate the average amount they’re willing to pay for the campaign.
• They can use the estimate in the traffic estimator during campaign setup.
• They can slightly inflate the estimate in the traffic estimator during campaign setup.
• They can decide on the highest amount they’re willing to pay for the campaign.