vmartinez

 

Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign?

 

• People that have similar traits to the company’s current customer base
• People that have expressed a previous intent to purchase similar products
• People that visited the site
• People known to be passionate about the company’s product market

 

 

Elvis has expressed to you that he is worried that the performance metrics of his Google Display ad campaigns are lower than he expected. What can you tell him to possibly allay his fears?

 

• Conversions only represent a partial picture of Display ad effectiveness.
• Display ads are effective when targeting YouTube users.
• Display ads are only as effective as the provided Customer Match lists.
• Display ads are less effective when it comes to new audiences.

 

 

Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads.

What might she have seen?

 

• A certain channel received a small share of her investment and drove a proportionally low conversion volume.
• A channel received none of her investment.
• A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
• A certain channel received a bulk of her investment and disproportionally drove a low conversion volume.

 

 

Renata is wondering if Display ads are influencing other ad channels in her multichannel Google Ads campaign. Which Google Analytics report should she consult in order to determine the complete role Display clicks are playing in the campaign?

 

• Click-through Rate Report
• Conversion Report
• Top Conversion Paths Report
• Audience Insights Report

 

 

Susan’s manager has asked her to implement a new Google Display ad campaign, to help liquidate out-of-season inventory and make room for next season’s product lines.

Which Smart Bidding strategy would be best suited for the campaign’s objective?

 

• Maximize Conversions
• Maximize Conversion Value
• Target CPA
• Target ROAS

 

 

Martin owns an automotive dealership that sells a variety of different car models. Martin wants to promote his top-selling car models but needs advice on how he should structure his Google Ads account with Display campaigns in mind.

Which recommendation would be appropriate for Martin’s marketing efforts?

 

• Create a single ad group to cater for all car models that the dealership promotes.
• Allow the system to automatically structure the account around the different car models that the dealership promotes.
• Create separate accounts for each car model that the dealership promotes.
• Create separate ad groups for each car model that the dealership promotes.