vmartinez

 

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal.

What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

 

• Preventing Google ads from double counting conversions.
• Avoiding double serving ads in the Google Search results.
• Enabling Video ad extensions within their Google Search campaign ads.
• Receiving a reduction on their average cost-per-view.

 

 

Using your Video campaign, you want to reach customers who already searched for specific key words on Google Search.

Which audience solution would you use?

 

• You’d use Customer Match.
• You’d use Demographics and Detailed Demographics.
• You’d use Custom Audiences.
• You’d use In-Market Audiences.

 

 

What action should you take to get recommendations for features, settings, and solutions for your Google Video campaign?

 

• You should set up a budget for the new campaign.
• You should upload at least one video to YouTube.
• You should select a campaign goal.
• You should link Google Ads to your YouTube channel.

 

 

How can a Google Video campaign help a consumer goods company build awareness and recall for their brand?

 

• It can use the Google Video campaign to influence potential customers in opinion-shaping moments.
• It can use the Google Video campaign to reach potential customers in decision-making moments.
• It can use the Google Video campaign to reach potential customers and keep the brand top of mind.
• It can use the Google Video campaign to surface comparisons to potential customers in similar businesses.

 

You’re creating a forecast for an awareness Video campaign with the help of Reach Planner.

Why should you use Reach Planner in the same account where you expect to run the planned campaign?

 

• Because your plans save to one place in the interface for easier analysis.
• Because it analyzes the historical performance of shared features, such as negative key word lists.
• Because your default campaign preferences automatically install into each plan.
• Because it pulls data from Google Analytics for consideration when making forecasts.

 

 

The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis.

Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?

 

• Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
• Use “Sign up to our newsletter” as the primary call-to-action.
• Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
• Explain the background of the company during the first half of the video.