vmartinez

How can marketers revisit a dismissed recommendation?

• Consider similar recommendations to the item that’s been dismissed.
• Select the Dismissed filter and choose Un-dismiss.
• Wait until the dismissed recommendation resurfaces.
• Search Google Help Center for the topic on dismissed recommendations.

A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion.

How might Performance Planner be able to help with this goal?

• Performance Planner forecasts opportunities to help make the most of seasonal demand.
• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.

Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three.

Select 3 Correct Responses

• Making sure you’ve set the right targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions
• Utilizing cross-device reporting to ensure that you can identify a user across various environments including web and mobile apps
• Utilizing responsive search ads and including all relevant assets, while also ensuring that all headlines and website landing pages reflect whichever queries you’ve chosen to target in your campaigns
• Arranging your ad groups under common themes like “types of products or services” as a manner of best practice
• Ensuring that you’ve reviewed your ad policies to confirm that you’re compliant and won’t be subject to any disapprovals

Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead.

When using Performance Planner, what best practice should Tamika follow?

• She should harness the data from her campaign’s last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts.
• She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
• She should use Performance Planner only when it’s necessary to forecast the costs of running specific campaigns and their keyword groups.
• So that she’s aware of what’s happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.

You need to check on your bid status, performance trends over time, and conversion delay reporting. Where would you go to view those items?

• Go to the bidding keyword report
• Go to the Brand Lift survey responses
• Go to the AMP Validator test
• Go to the bid strategy report