vmartinez

 

If you’re creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?

 

• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s a reserve buy.
• Max CPV is often less than actual CPV because it’s auction bidding.
• Actual CPV is often less than max CPV because it’s auction bidding.

 

 

You’ve relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal.

What other action should you take to make sure your campaign is effective?

 

• You should cross-check your ad schedule against when you received leads.
• You should enable Google Ads conversion tracking.
• You should use the contact form to ask where potential customers learned about your business.
• You should ask your customers whether they saw your videos.

 

How can a business owner determine the target cost-per-thousand impressions (tCPM) bid for their business’s new awareness Video campaign if they’re unsure what to base the figure on?

 

• They can slightly inflate the average amount they’re willing to pay for the campaign.
• They can use the estimate in the traffic estimator during campaign setup.
• They can slightly inflate the estimate in the traffic estimator during campaign setup.
• They can decide on the highest amount they’re willing to pay for the campaign.

 

An account manager selects “brand awareness and reach” as his campaign goal when creating a Google Video campaign. This goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy.

How will that benefit the campaign?

 

• It creates as many impressions as possible in line with the target cost-per-acquisition.
• It analyze historical feedback and make adjustments to bids based on performance signals.
• It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
• It acquires as many clicks as possible according to the daily budget that’s been set.

 

You’re using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

• By implementing automatic placements from your existing Display campaign.
• By using 10 to 15 of the highest-converting key words from your Search campaign.
• By setting bumper ads as your preferred ad format for the campaign.
• By disabling non-skippable in-stream ads.

 

Maybe your are searching this question:

When using Custom Audiences for a Video action campaign, what can you do to get the most value from that audience solution?

 

 

An account manager is setting up a Video campaign to grow consideration.

What ad formats should they expect to run?

 

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and mastheads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads