vmartinez

 

When you analyze conversion data on broad match campaigns, which of the following is a recommended method to implement and test broad match?

 

• Use Keyword Planner to discover new keywords that are relevant to your business and your target audience.
• Use the keyword match types feature in Google Ads to determine how your broad match keywords are being matched.
• Use conversion tracking in Google Ads to track the number of conversions that your broad match keywords are generating.
• Use One-Click Experiment Apply, after implementing broad match keywords, to automatically create an experiment that follows best practices.

 

 

A recreational sports complex wants to promote their upgraded batting cages through responsive search ads.

Which example correctly shows some of the key elements for an responsive search ad that could help meet their objectives?

 

• A final URL that links to their lessons page, with a display URL of www.brandnewbatting.com/tokens/promotion
• A final URL that links to their payments page, with a display URL of www.brandnewbatting.com/tokens/promotion
• A final URL that links to their general homepage www.brandnewbatting.com/tokens/promotion
• A final URL and two headlines that focus on an upcoming batting competition www.brandnewbatting.com/tokens/promotion

 

 

Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend.

What’s another essential element that Sarai will need to include to reach relevant audiences with her Search campaign?

 

• She’ll need to choose key competitors.
• She’ll have to determine what videos to use in her Search ad.
• She’ll need to choose keywords to serve ads on relevant audience searches.
• She’ll want to include his business hours.

 

 

If you have a set campaign budget for spending to maximize lead acquisitions, but you’re not concerned with cost-per-action or ROI targets, which Smart Bidding strategy would align with your goals?

 

• Enhanced CPC would align with your goals.
• Maximize conversion value would align with your goals.
• Target impression share would align with your goals.
• Maximize conversions would align with your goals.

 

 

Which two items are needed when you’re developing a manually created asset? Choose two.

 

Select 2 Correct Responses

• You need a sitelink.
• You need a description.
• You need a headline.
• You need business information.

 

A gourmet bakery in Lyon wants to improve ad relevance for their campaigns.

What’s a good way for this business to improve ad relevance?

 

• Experiment with a new call-to-action, asking customers to submit orders via messages.
• Target the right region and language by using French and focusing on the Lyon metro area.
• Make it easy for users to find the bakery’s Lyon address on the website landing page.
• Highlight the bakery’s popular pistachio croissants to help their business stand out.