vmartinez

 

How can a Google Video campaign help a consumer goods company build awareness and recall for their brand?

 

• It can use the Google Video campaign to influence potential customers in opinion-shaping moments.
• It can use the Google Video campaign to reach potential customers in decision-making moments.
• It can use the Google Video campaign to reach potential customers and keep the brand top of mind.
• It can use the Google Video campaign to surface comparisons to potential customers in similar businesses.

 

You’re creating a forecast for an awareness Video campaign with the help of Reach Planner.

Why should you use Reach Planner in the same account where you expect to run the planned campaign?

 

• Because your plans save to one place in the interface for easier analysis.
• Because it analyzes the historical performance of shared features, such as negative key word lists.
• Because your default campaign preferences automatically install into each plan.
• Because it pulls data from Google Analytics for consideration when making forecasts.

 

 

The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis.

Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?

 

• Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
• Use “Sign up to our newsletter” as the primary call-to-action.
• Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
• Explain the background of the company during the first half of the video.

 

 

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining.

What should he do to increase delivery until the campaign is outside the budget cap?

 

• Add Contextual audiences
• Add skippable in-stream ads
• Change the frequency settings
• Change the bid strategy to CPM

 

 

If you’re trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign’s success?

 

• Earned actions
• Conversions
• Display impression share
• Video played to

 

 

To increase awareness for his business, the owner of a music store wants to use Google’s Video solutions.

How can they help him achieve his goal?

 

• It can use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• It can simplify the campaign creation process by automatically aligning to marketing objectives.
• It can simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• It can automatically create video assets based on the content of the advertised domain.