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Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?

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Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead.

When using Performance Planner, what best practice should Tamika follow?

 

  • She should harness the data from her campaign’s last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts.
  • She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
  • She should use Performance Planner only when it’s necessary to forecast the costs of running specific campaigns and their keyword groups.
  • So that she’s aware of what’s happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.

 

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

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A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale.

Which of the following creative best practices should they implement to encourage consumer interaction?

 

  • Reach a broad audience with Dynamic video ads.
  • Add location extensions to focus on selected geographic locations.
  • Have a clear call-to-action such as “Learn more.”
  • Link your Google Ads account to your Google Merchant Center account.

 

or

 

A winery’s Video action campaign is meant to attract customers to their website for their annual holiday sale. To encourage consumer interaction, which creative best practice would the winery implement?

  • They’d add location extensions to focus on selected geographic locations.
  • They’d link their Google Ads account to the Google Merchant Center account.
  • They’d have a clear call-to-action, such as “Learn more.”
  • They’d reach a broad audience with dynamic video ads.

 

The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?

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The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart.

Why is it a good idea for the marketing team to track those lighter conversion events?

 

  • Because they have the same value of a primary conversion.
  • Because they create greater loyalty among customers.
  • Because they can be predictive of a full sale.
  • Because they help increase brand awareness.

 

To generate leads for your business, you’re creating a Video action campaign for the first time. What ad formats should you expect to be used?

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To generate leads for your business, you’re creating a Video action campaign for the first time.

What ad formats should you expect to be used?

 

  • Non-skippable in-stream ads and bumper ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads

 

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

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A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible.

What action should they take to help achieve this goal?

 

  • Use video ad sequencing and target CPM bidding.
  • Use bumper ads on competitive video content.
  • Select the best creative asset and run a single ad.
  • Use masthead ads for a major sales promotion.