vmartinez

 

You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?

 

• You can opt in to apply assets at the campaign level.
• You can select “Apply all” for negative keyword targeting.
• You can select “View all” to get recommendations for a given category.
• You can opt in to apply recommendations automatically as they surface.

 

If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads?

• By providing at least five unique headlines based on popular keywords related to their business.
• By using one description to reinforce their message and attaining a consistent brand message.
• By writing more similar headlines for consistency and driving a uniform message to users.
• By avoiding the re-use of content from previous successful expanded text ads so that fresh ad content can be created and used instead.

 

Explanation:

To enhance the performance of responsive search ads for an online retailer, it’s essential to have variety and relevance in the ad content. Providing at least five unique headlines based on popular keywords related to their business is a recommended best practice. This approach allows Google’s algorithm to dynamically combine headlines and descriptions to match different user queries, increasing the ad’s relevance to the searcher. By having multiple unique headlines, the retailer ensures that the ads remain versatile and can cater to a broader range of user intents. On the other hand, using only one description or similar headlines can limit the adaptive nature of responsive search ads, potentially making them less effective.

 

 

You’ve noticed that one of your ads isn’t performing as well as you’d like. Which action can you take to help improve the ad’s expected clickthrough rate?

 

• You can optimize your website for mobile devices.
• You can experiment with various calls to action.
• You can add negative keywords to enhance targeting.
• You can send traffic to the correct landing page.

 

 

How can marketers revisit a dismissed recommendation?

 

• Consider similar recommendations to the item that’s been dismissed.
• Select the Dismissed filter and choose Un-dismiss.
• Wait until the dismissed recommendation resurfaces.
• Search Google Help Center for the topic on dismissed recommendations.

 

 

A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion.

How might Performance Planner be able to help with this goal?

 

• Performance Planner forecasts opportunities to help make the most of seasonal demand.
• Performance Planner uses sales figures to provide a historical conversion total for each location.
• Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
• Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.

 

 

 

Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three.

 

Select 3 Correct Responses

• Making sure you’ve set the right targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions
• Utilizing cross-device reporting to ensure that you can identify a user across various environments including web and mobile apps
• Utilizing responsive search ads and including all relevant assets, while also ensuring that all headlines and website landing pages reflect whichever queries you’ve chosen to target in your campaigns
• Arranging your ad groups under common themes like “types of products or services” as a manner of best practice
• Ensuring that you’ve reviewed your ad policies to confirm that you’re compliant and won’t be subject to any disapprovals