What’s the best way to determine if a Smart Bidding strategy is still in its learning period?
- Use the Budget Performance Report.
- Use the Bid Strategy Report.
- Use the Performance Report.
- Use the Top Conversions Paths Report.
Melvin sees a default CPA of $20 in his Google Display ad campaign, however the actual CPA he’s using to measure success is $15. What might account for this $5 difference?
Melvin sees a default CPA of $20 in his Google Display ad campaign, however the actual CPA he’s using to measure success is $15. What might account for this $5 difference?
- He isn’t including conversions from current customers.
- He doesn’t have conversion tracking set up.
- He isn’t including Gmail and YouTube users.
- He’s including view-through conversions.
Joaquin, an online store owner, is trying to attract new customers who think like his current customers. Which type of Google audience should he attempt to reach with a new ad campaign?
Joaquin, an online store owner, is trying to attract new customers who think like his current customers. Which type of Google audience should he attempt to reach with a new ad campaign?
- Remarketing audiences
- In-market audiences
- Similar audiences
- Life events audiences
Max is trying to set up a Display campaign for his toy business, but is worried ads may appear on content that’s not suitable for its family-friendly image. Which campaign setting should he choose?
Max is trying to set up a Display campaign for his toy business, but is worried ads may appear on content that’s not suitable for its family-friendly image. Which campaign setting should he choose?
- Bidding and budget
- Locations and languages
- Frequency capping
- Content exclusions
Which audience should an advertiser use to reach new customers with a high intent to purchase their products?
Which audience should an advertiser use to reach new customers with a high intent to purchase their products?
- Customer match
- Detailed demographics
- In-market
- Affinity
John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?
John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?
- He should focus on brand awareness and reach.
- He should focus on leads.
- He should focus on sales.
- He should focus on product and brand consideration.