vmartinez

 

If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?

 

• Earned views
• Purchase intent lift
• Core performance metrics
• Targeted observations

 

 

You’ve been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?

 

• Non-skippable in-stream ads
• Bumper ads
• In-feed video ads
• Masthead ads

 

 

When creating a new Google Video campaign with an awareness goal, what’s the benefit of opting into Google Video partners?

 

• Providing access to audiences on the YouTube mobile homepage.
• Providing access to more engagement metrics to measure the impact of the campaign.
• Extending the reach of video ads to a collection of leading publisher sites and apps.
• Extending the reach of video ads to YouTube Live streaming and Premieres.

 

 

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal.

What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

 

• Preventing Google ads from double counting conversions.
• Avoiding double serving ads in the Google Search results.
• Enabling Video ad extensions within their Google Search campaign ads.
• Receiving a reduction on their average cost-per-view.

 

 

Using your Video campaign, you want to reach customers who already searched for specific key words on Google Search.

Which audience solution would you use?

 

• You’d use Customer Match.
• You’d use Demographics and Detailed Demographics.
• You’d use Custom Audiences.
• You’d use In-Market Audiences.

 

 

What action should you take to get recommendations for features, settings, and solutions for your Google Video campaign?

 

• You should set up a budget for the new campaign.
• You should upload at least one video to YouTube.
• You should select a campaign goal.
• You should link Google Ads to your YouTube channel.