vmartinez

 

Which of these three elements does an AI-powered Search campaign utilize? Choose three.

 

Select 3 Correct Responses

• It utilizes responsive search ads.
• It utilizes broad match.
• It utilizes expanded text ads.
• It utilizes marketing objectives.
• It utilizes Smart Bidding.

or

• Broad match
• Responsive search ads
• Smart Bidding
• Expanded text ads
• Marketing objectives

 

Google Ads accounts are structured in three levels.

Where can an advertiser go to change their budget settings?

 

• At the campaign level only
• At the ad group level only
• At the account level only
• At either the account level or the campaign level

 

Which of these are three expected benefits of implementing Performance Max campaigns? Choose three.

 

Select 3 Correct Responses

• Finding queries that are likely to convert, because Search Ads’s targeting capability uses advertiser-provided assets as a signal for finding them. This is helpful for advertisers with sparse landing pages or websites
• Factoring a wide range of signals into bid optimizations, including attributes like device and location and other signal combinations exclusive to Performance Max.
• Finding more queries to convert, because Performance Max focuses exclusively on conversion and value-based bidding strategies, enabling Google AI to help grow marketers’ reach by finding more search queries to convert.
• Finding audience segments you might have otherwise missed, because Performance Max campaigns look beyond manually selected audience segments
• Driving additional conversions because Performance Max uses assets to create highly relevant ads in response to Search queries from people who are likely to be interested in an advertiser’s offerings

 

 

Which of these two searches can an ad show for broad match keyword “car window repair?” Choose two.

 

Select 2 Correct Responses

• cars for sale
• automobile glass replacement
• second-hand cars for sale
• replace car window

 

 

What are the ways that advertisers who manage multiple Google Ads accounts can streamline reporting, access control, and consolidate billing?

 

• Adhere to Google’s best practices for setting up, evaluating, and optimizing campaigns.
• Manage a collection of paid search ads campaigns using a Google Ads account.
• Develop ad groups with sets of similar ads and keywords.
• View and manage Google Ads accounts in a single place using a manager account.

 

 

A company wants to create responsive search ads to coincide with their upcoming summer promotion.

Which responsive search ads best practice should they keep in mind?

 

• Repeat the same or similar phrases across the ad.
• Direct the final URL to the company’s “About” page so that customers can learn more about the company.
• Use top-performing headlines and descriptions from their relevant expanded text ads.
• Write the minimum amount of headlines required to test what performs best.