vmartinez

 

Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?

 

• Include existing users from remarketing and customer match lists.
• Set up higher CPA bids for custom audiences.
• Set up lower CPA bids for in-market audiences.
• Combine custom affinity and similar groups into a single campaign.

 

 

Zhao is launching a marketing initiative to reach both English- and Portuguese-speaking countries. How should he most effectively set up Google Display ads?

 

• He should create a separate ad group for each location within the same Display campaign.
• He should create a separate Display campaign for each location.
• He should create a separate campaign for non-English and non-Portuguese languages.
• He should create a separate ad group for each language within the same Display campaign.

 

 

What should an advertiser keep in mind when reviewing the performance metrics of Display ads?

 

• Display ads are only as effective as the provided Customer Match lists.
• Display ads are less effective when it comes to new audiences.
• Display ads are effective when targeting YouTube users.
• Conversions only represent a partial picture of Display ad effectiveness.

 

 

Charlotte has previously used Search and Video campaigns, but a friend has recommended that Charlotte would improve her marketing efforts further with the help of Discovery ads.

What benefit would Charlotte expect to see from using Discovery ads?

 

• They’ll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers.
• They’ll allow Charlotte to reach highly relevant audiences on exclusive placements outside of Google’s platforms.
• They’ll allow Charlotte to merge images and 15 second video assets to provide people with an engaging experience.
• They’ll allow Charlotte to tell an engaging story about her products and services to help grow more conversions.

 

 

Harold is planning to use high-quality, high-resolution photos for a Google Display campaign and intends to use responsive display ads.

In which scenario is a Google best practice correctly applied?

 

• Harold writes short headlines with the same messaging but phrased in different ways.
• Harold appropriately adds trademark and copyright symbols to company names.
• Harold uses long headlines that summarize all of the points made in the short headlines.
• Harold checks that all headlines and descriptions are distinct and can be used interchangeably.

 

 

When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?

 

• Yes, because having a longer view-through conversion window will make the campaign look more impressive.
• No, because having a longer view-through conversion window will skew regular conversion data.
• No, because the sales cycle for that product will be within the default window.
• Yes, because the sales cycle for that product may be longer than the default window.