vmartinez

 

If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that?

 

• Keyword targeting with brand restriction would let you accomplish this goal.
• Phrase match with brand restriction would let you accomplish this goal.
• Exact match with brand restriction would let you accomplish this goal.
• Broad match with brand restriction would let you accomplish this goal.

 

 

What’s the first step to creating a campaign?

 

• Define success by selecting a marketing objective.
• Identify what campaign type works best for your business goals.
• Identify and select the right audience for your campaign.
• Work to determine the best budget for your campaign.

 

To check on the performance of his Google Search campaign on Target CPA, Bradley is using the Bid Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months.

Where can Bradley uncover this information in the Bid Strategy Report report?

 

• In top signals
• In performance history
• In bid strategy status
• In auction insights

 

 

Which of these three things are key components of a campaign’s structure? Choose three.

 

Select 3 Correct Responses

• Targeting is a key component.
• Bid strategies are a key component.
• Ad formats are a key component.
• Billing information is a key component.
• Ad policy is a key component.

 

 

In what way does AI-powered Search help boost performance at every auction?

 

• It relies on a broad match strategy that allows marketers to choose signals used to match their ads to queries.
• It uses Google Al to match ads to queries and to tailor bids and generate ads relevant to each query.
• It serves ads across all Google channels, thus expanding the reach of campaigns.
• It equips marketers with data that allows them to improve their search campaigns manually.

 

 

If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal?

 

• Maximize conversions could help reach the goal.
• Maximize impression share could help reach the goal.
• Target ROAS could help reach the goal.
• Target CPA could help reach the goal.