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The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?

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The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart.

Why is it a good idea for the marketing team to track those lighter conversion events?

 

  • Because they have the same value of a primary conversion.
  • Because they create greater loyalty among customers.
  • Because they can be predictive of a full sale.
  • Because they help increase brand awareness.

 

To generate leads for your business, you’re creating a Video action campaign for the first time. What ad formats should you expect to be used?

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To generate leads for your business, you’re creating a Video action campaign for the first time.

What ad formats should you expect to be used?

 

  • Non-skippable in-stream ads and bumper ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads

 

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

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A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible.

What action should they take to help achieve this goal?

 

  • Use video ad sequencing and target CPM bidding.
  • Use bumper ads on competitive video content.
  • Select the best creative asset and run a single ad.
  • Use masthead ads for a major sales promotion.

 

If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?

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If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?

 

  • Earned views
  • Purchase intent lift
  • Core performance metrics
  • Targeted observations

 

You’ve been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?

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You’ve been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?

 

  • Non-skippable in-stream ads
  • Bumper ads
  • In-feed video ads
  • Masthead ads

 

When creating a new Google Video campaign with an awareness goal, what’s the benefit of opting into Google Video partners?

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When creating a new Google Video campaign with an awareness goal, what’s the benefit of opting into Google Video partners?

 

  • Providing access to audiences on the YouTube mobile homepage.
  • Providing access to more engagement metrics to measure the impact of the campaign.
  • Extending the reach of video ads to a collection of leading publisher sites and apps.
  • Extending the reach of video ads to YouTube Live streaming and Premieres.