vmartinez

 

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

 

• By using Reach Planner after the campaign’s been active for a week so it has relevant data to create more accurate planning.
• By using Reach Planner from within your company’s Google Analytics account so there are more insights to use in the plan.
• By including key words related to the company’s products so Reach Planner can narrow down the campaign’s settings.
• By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

 

 

An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

 

• Use 10 to 15 of the best-converting key words from their Search campaigns.
• Layer as many audience types as possible within the same ad group.
• Combine their Custom Audiences with Demographic Audiences in the same ad group.
• Use five of their best-converting placements from their Display campaigns.

 

 

When creating a new awareness Google Video campaign, why should you keep the two audience solutions of Demographics and Detailed Demographics and Custom Audiences separate?

 

• Because there will be no limit on the types of video formats served.
• Because it prevents the average cost-per-view from increasing.
• Because the reach of the campaign won’t become restricted.
• Because it avoids having the campaign not run at all.