vmartinez

 

The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this.

Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?

 

• Include each of the sports categories within the headline and description fields of a single responsive display ad.
• Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
• Create different remarketing lists based on the specific web pages that the customers visited.
• Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.

 

 

Which type of Google audience should an advertiser attempt to reach if they’re trying to attract new customers who think like current customers?

 

• In-market audiences
• Remarketing audiences
• Similar audiences
• Life events audiences

 

 

The marketing team of a sales company has come up with four goals for the upcoming quarter: acquiring new customers, creating new leads, growing sales and broadening the reach of their existing remarketing campaigns. Which campaign type should this team use to best achieve their objectives?

 

• Gmail
• Customer match
• Discovery ads
• Shopping ads

 

 

The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?

 

• Exclude tablet devices until the campaign has run for a week.
• Set a daily budget of at least 10 times their cost per acquisition.
• Apply weekly campaign end dates so that data can be compared more easily.
• Set highly specific location and language settings.

 

 

Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

 

• A bulk of their investment driving a disproportionally low conversion volume on a different channel
• They hadn’t invested in other channels
• A small share of their investment driving a proportionally low conversion volume on a different channel
• A bulk of their investment driving a proportionally high conversion volume on a different channel

 

 

What is the most accurate description of Discovery ads?

 

• Discovery ads are created entirely from machine learning, based on themes from the keywords a company selects.
• Discovery ads can showcase a company’s brand or products with a collage of images or a five-second video.
• Discovery ads can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
• Discovery ads can showcase a company’s brand or products with a single high-quality image or swipeable image carousel.