vmartinez

 

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products.

What measurement solution should they use to find this information and when should they implement it?

 

• Active View, after the campaign receives over 1,000 clicks.
• Active View, before the campaign delivers any impressions.
• Brand Lift, after the campaign receives over 1,000 clicks.
• Brand Lift, before the campaign delivers any impressions.

 

What will measuring the unique reach and frequency in your awareness Video campaign tell you?

 

• It will allow you to see the terms people were searching for when seeing your ads.
• It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
• It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.
• It will show you how many ads served to people and how many times, across devices and formats.

 

 

How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

 

• By slightly inflating the estimate provided by the traffic estimator during campaign setup.
• By slightly inflating the average amount you’re willing to pay for your campaign.
• By using the estimate provided by the traffic estimator during campaign setup.
• By deciding on the highest amount you’re willing to pay for your campaign.

 

 

If you’re tracking conversions for your Video action campaign and you fear your campaign won’t track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?

 

• You can ask store visitors where they heard about the company.
• You can extend the conversion window to be longer.
• You can send a survey to existing customers asking about their checkout experience.
• You can compare video ad interactions against the timing of completed sales.

 

You want to get recommendations for features, settings, and solutions for your Google Video campaign.

How can you get the information you need when setting up a campaign?

 

• By setting up a budget for the new campaign.
• By linking Google Ads to your YouTube channel.
• By uploading at least one video to YouTube.
• By selecting a campaign goal.