vmartinez

 

The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal.

Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

 

• To prevent Google Ads from double-counting conversions
• To enable Video ad extensions within their Google Search campaign ads
• To avoid double serving ads in the Google Search results
• To receive a reduction on their average cost-per-view

 

 

After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study.

When should they set up the study to create the best control and exposed groups?

 

• They should do it once the campaign first starts serving impressions.
• They should do it two weeks after the campaign starts serving impressions.
• They should do it before the campaign serves any impressions.
• They should do it once the campaign ends.

 

 

A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They’re considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal.

Why should they avoid inflating the tCPM bid for this new campaign?

 

• Inflation will likely result in the targeting of irrelevant demographics and placements.
• Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
• Inflation might cause too many impressions of the same ads to serve to the same users.
• Inflation could result in the budget depleting faster without increasing unique reach.

 

 

If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

 

• Engage with website visitors by adding the Life Events audience type.
• Add Demographics Audiences to re-engage with existing customers.
• Remove audience restrictions with run-of-network targeting.
• Re-engage with existing customers by adding Custom Audiences.

 

 

The owner of a music store wants to increase awareness for his store, and has been told that Google’s Video solutions can assist him.

How can Google’s Video solutions assist the store owner with Video campaigns?

 

• Google’s Video solutions automatically create video assets based on the content of the domain being advertised.
• Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

 

 

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

 

• Demographics and Detailed Demographics
• Affinity Audiences
• Life Events
• Custom Audiences