vmartinez

 

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website.

What actions should they take to achieve their goal?

 

• Use only one version of their ad, and make sure it’s less than 10 seconds long.
• Test multiple variants of their ads, and make sure they’re less than 10 seconds long.
• Use only one version of their ad, and make sure it’s at least 10 seconds long.
• Test multiple variants of their ads, and make sure they’re at least 10 seconds long.

 

 

You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?

 

• Skippable in-stream ads and CPV bidding
• Bumper ads and CPM bidding
• Bumper ads and CPV bidding
• Skippable in-stream ads and CPM bidding

 

 

A travel company wants to drive consideration for their new tour that’s tailored to advanced surfers.

Which of the following audience solutions would be most appropriate for the company to use?

 

• Affinity Audiences
• Custom Audiences
• Customer Match
• Life Events

 

 

A business owner wants to understand how user interaction with their video ads leads to product sales.

What feature of the Video action campaign would provide this information?

 

• Custom Intent Audiences
• Smart bidding
• Conversion tracking
• Click-through rate

 

 

A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast.

What’s the likely cause of the significant mismatch between the campaign results and forecast data?

 

• The marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• The marketing manager used Reach Planner during the least optimal time of day.
• Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• Reach Planner forecasts aren’t compatible with awareness campaigns.

 

 

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads.

Which of the following is a recommended best practice she should implement?

 

• Run a single ad variant per campaign.
• Videos must be longer than 8 seconds.
• Videos must be no longer than 5 seconds.
• Run five ad variants per campaign.