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An online music school offers bookings for lessons through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two.

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An online music school offers bookings for lessons through their website as well as over the phone. They’re using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads.

Which two assets would help the agency meet their objectives? Choose two.

 

Select 2 Correct Responses

  • Call assets
  • App assets
  • Dynamic sitelink
  • Location assets

 

Elena is setting up Dynamic Search Ads for a future sales promotion. She wants the Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to. Which Dynamic Search Ads targeting option will meet this objective?

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Elena is setting up Dynamic Search Ads for a future sales promotion.

She wants the Dynamic Search Ads to bring users to the same webpages that her standard search ads are already leading to.

Which Dynamic Search Ads targeting option will meet this objective?

 

  • Landing pages from standard ad groups
  • All webpages
  • URL
  • Categories

 

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?

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You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots.

What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?

  • Exact match with brand restriction
  • Keyword targeting with brand restriction
  • Broad match with brand restriction
  • Phrase match with brand restriction

 

Explanation:

The selected answer, **’Using exact match,’** is correct for attracting search traffic for queries solely for the product name, Wonder Boots. Exact match targeting ensures that ads are triggered only when users search for the exact term specified or very close variations of it. By using exact match, advertisers can precisely control which searches trigger their ads, ensuring that their ads appear only for queries that include the specific product name, Wonder Boots, without variations or additional terms. This targeted approach minimizes irrelevant clicks and maximizes the relevance of the ads to users’ search queries, increasing the likelihood of attracting qualified traffic interested in the Wonder Boots product. Therefore, using exact match is the most effective strategy for directing search traffic specifically for queries related to the product name Wonder Boots, aligning with the advertiser’s objective of attracting targeted traffic for their newly launched product.

 

For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see. What measurement solution should you use and how can you gain access to it?

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For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see.

What measurement solution should you use and how can you gain access to it?

 

  • You should use Unique Reach and Frequency, which are accessible by contacting your Google team.
  • You should use Active View, which is accessible only by contacting your Google team.
  • You should use Unique Reach and Frequency, which are accessible by adding columns to your statistic tables.
  • You should use Active View, which is accessible by adding appropriate columns to your statistic tables.

 

You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?

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You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV).

How will your max CPV compare to your actual CPV?

  • Max CPV is often less than actual CPV because it’s a reserve buy.
  • Actual CPV is often less than max CPV because it’s auction bidding.
  • Max CPV is often less than actual CPV because it’s auction bidding.
  • Actual CPV is often less than max CPV because it’s a reserve buy.

 

Explanation:

In the context of Google Video Ads, CPV or Cost-Per-View bidding allows advertisers to specify the maximum amount they’re willing to pay for a video view or other video interactions. This maximum bid is referred to as Max CPV.

The way the auction system works is that you’re not always charged your maximum bid. Instead, you pay just enough to outbid the next highest bidder. So, if the competition for a particular auction is low, you might end up paying significantly less than your max CPV. As a result, the actual CPV (the amount you actually pay for a view) is often less than the max CPV you set, because of the dynamics of auction bidding.