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“Joe, a business owner, is pleased with the results he’s seeing from his Video Action Campaigns and has heard from a friend that Discovery ads can improve his marketing efforts. How would that friend accurately describe the benefit of Discovery ads?”

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“Joe, a business owner, is pleased with the results he’s seeing from his Video Action Campaigns and has heard from a friend that Discovery ads can improve his marketing efforts.

How would that friend accurately describe the benefit of Discovery ads?”

 

  • They’ll allow Joe to encourage people to share their thoughts and feedback on the products and services that he offers.
  • They’ll allow Joe to merge images and 15 second video assets to provide people with an engaging experience.
  • They’ll allow Joe to tell an engaging story about his products and services to help grow more conversions.
  • They’ll allow Joe to reach highly relevant audiences on exclusive placements outside of Google’s platforms.

 

Ryan is considering whether to use uploaded ads instead of responsive display ads for a Google Display campaign. What factor might convince him to choose to upload an ad rather than use responsive display ads?

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Ryan is considering whether to use uploaded ads instead of responsive display ads for a Google Display campaign. What factor might convince him to choose to upload an ad rather than use responsive display ads?

 

  • Whether he wants creative control of how ads look in the size he chooses.
  • Whether he wants to incorporate animated GIFs that are more than 30 seconds long.
  • Whether he wants access to exclusive placements at reputable news outlets.
  • Whether he wants the option to serve ads in the Shopping section of Google.com.

 

If you’re a marketer who wants to revisit a dismissed recommendation, which action would you take?

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If you’re a marketer who wants to reu would select the Dismissed filter, then select Un-dismvisit a dismissed recommendation, which action would you take?

 

  • You would look for recommendations that are similar to the dismissed item.
  • You would search Google Help Center for tips on dismissed recommendations.
  • You would select the Dismissed filter, then select Un-dismiss.
  • You would wait until the dismissed recommendation resurfaces.

 

When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?

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When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?

  • You’d recommend Target impression share.
  • You’d recommend Maximize conversions.
  • You’d recommend Enhanced cost-per-click (ECPC).
  • You’d recommend Maximize clicks.

 

Explanation:

Target Impression Share is an automated bidding strategy that sets bids with the goal of showing your ad on the top of the page. This bidding strategy is focused on visibility. Target Impression Share can be useful for campaigns with brand terms or awareness raising campaigns. By setting a target impression share, you can ensure that your ad is seen by a wider audience. This could greatly impact your brand or product recognition.

 

Maybe are you searching:

 

Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?

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Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?

 

  • She could use optimization score.
  • She could use auction insights.
  • She could use the locations report.
  • She could use the search terms report.