vmartinez

 

The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?

 

• Exclude tablet devices until the campaign has run for a week.
• Set a daily budget of at least 10 times their cost per acquisition.
• Apply weekly campaign end dates so that data can be compared more easily.
• Set highly specific location and language settings.

 

 

Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?

 

• A bulk of their investment driving a disproportionally low conversion volume on a different channel
• They hadn’t invested in other channels
• A small share of their investment driving a proportionally low conversion volume on a different channel
• A bulk of their investment driving a proportionally high conversion volume on a different channel

 

 

What is the most accurate description of Discovery ads?

 

• Discovery ads are created entirely from machine learning, based on themes from the keywords a company selects.
• Discovery ads can showcase a company’s brand or products with a collage of images or a five-second video.
• Discovery ads can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
• Discovery ads can showcase a company’s brand or products with a single high-quality image or swipeable image carousel.

 

 

A company is looking to complement their social media marketing strategy. How would running Discovery ads work to help them achieve their objective?

 

• They would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.
• They would encourage potential customers to engage with an interactive shopping cart.
• They would serve visually inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered.
• They would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google.

 

 

What should you look at to measure the full value of a Display campaign?

 

• View-through conversions only
• Viewability metrics
• Click-through conversions and view-through conversions
• Click-through conversions only

 

 

Nadine is reviewing data from her company’s Discovery ads and plans to use the Asset Report to assess and optimize asset performance.

Which scenario correctly applies Google best practices?

 

• Nadine reviews the Assets Report daily, adjusting text and image assets as suggestions are continually created.
• Nadine reviews the Assets Report bi-annually, replacing low-performing images with images similar in quality and composition to the best-performing images.
• Nadine reviews the Assets Reports weekly, following system generated assets for image replacements as appropriate.
• Nadine reviews the Assets Report bi-weekly, replacing low-performing images with images similar in quality and composition to the best-performing images.