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Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?

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Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months.

Where can he find this information in the report?

 

  • Performance history
  • Top signals
  • Auction insights
  • Bid strategy status

 

The structure of Google Ads accounts features three different levels.  If an advertiser would like to update their budget, at which level could they make the change?

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The structure of Google Ads accounts features three different levels. 

If an advertiser would like to update their budget, at which level could they make the change?

 

  • At the account level
  • At the campaign level
  • At either the account level or the campaign level
  • At the ad group level

 

As you plan your company’s online advertising budget every month, you’re looking to start using Google Ads’ Performance Planner to help.  What are two advantages of Performance Planner? Choose two.

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As you plan your company’s online advertising budget every month, you’re looking to start using Google Ads’ Performance Planner to help. 

What are two advantages of Performance Planner? Choose two.

 

Select 2 Correct Responses

  • Its forecasting is powered by billions of Google searches conducted each week.
  • It can help you identify funds from other operational budgets to allocate to marketing.
  • It draws from machine learning for forecasting.
  • It integrates with other budgeting software, such as QuickBooks.

 

If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?

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If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?

 

  • By letting consumers browse large product and service inventories they may want to purchase from.
  • By letting consumers quickly compare businesses with similar offerings at once.
  • By letting consumers use online video to seek out the best deals on specific products and services.
  • By letting consumers use online video for information gathering before making a purchase.

 

A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?

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A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain.

What should they do to further optimize their campaign?

 

  • Optimize the campaign for “add to cart.”
  • Optimize the campaign for phone calls.
  • Optimize the campaign for impressions.
  • Optimize the campaign in-app purchases.