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Home » Archives for vmartinez » Page 914

vmartinez

An advertiser plans to create responsive search ads to promote their online business. What’s one benefit of using responsive search ads?

By vmartinez

An advertiser plans to create responsive search ads to promote their online business.

What’s one benefit of using responsive search ads?

  • Their single headline format is simple and intuitive to create and easy to experiment with.
  • There’s no limit on the number of usable headlines thus making it easy for testing purposes
  • Google Ads will automatically test different combinations to learn which combinations will perform best.
  • Google Ads will automatically create headlines based on web content.

 

Maybe are you searching:

  • What’s one benefit of using responsive display ads?

 

Filed Under: Google Ads Search Professional Assessment Answers

In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?

By vmartinez

 

In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?

 

  • By automatically testing various combinations of headlines and descriptions so you can pick the one that’s most likely to convert.
  • By automatically testing various combinations of headlines and descriptions so you can decide which is most likely to be clicked.
  • By automatically testing combinations of headlines and descriptions to help you pick the one that’s most likely to generate the most impressions.
  • By automatically testing various combinations of headlines and descriptions to determine which option may deliver optimal performance.

 

Filed Under: Google Ads Search Professional Assessment Answers

A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?

By vmartinez

 

A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy.

To meet their value-based objectives, they’ve chosen to use Target ROAS.

What method can they follow to select their initial ROAS target?

 

  • They can use an average of what they estimate their competition is paying for conversions.
  • They can provide a Target ROAS that’s set to 10x the highest keyword cost in their campaign.
  • They can investigate the campaign’s historical conversion value per cost metric in Google Ads, and then they can use that as a guide.
  • They can offer the system the conversion cost that they wish to pay in their campaign.

 

Filed Under: Google Ads Search Professional Assessment Answers

Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction. What step should Erica take when setting up this bid strategy?

By vmartinez

 

Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction.

What step should Erica take when setting up this bid strategy?

 

  • She ought to set her daily budget based on estimated cost-per-click.
  • She should use the Performance Planner to assess seasonal trends and identify what the daily best bids will be.
  • She should make sure the Google Ads system asks for authorization before it decides to bid.
  • To control what she’s willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.

 

Filed Under: Google Ads Search Professional Assessment Answers

You manage multiple Google Ads accounts for a marketing agency. What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.

By vmartinez

 

You manage multiple Google Ads accounts for a marketing agency.

What are two ways for you to review and implement recommendations for the accounts you oversee? Choose two.

 

Select 2 Correct Responses

  • Go to the Recommendations page to evaluate your clients’ campaign performance against similar campaigns.
  • Navigate to the Recommendations page for your Google Ads Manager Account.
  • Email your clients requesting a summary of Recommendations for their accounts.
  • Visit the Recommendations page for one of your client’s Google Ads accounts.

 

Filed Under: Google Ads Search Professional Assessment Answers

What two items are required when building a manually created asset? Choose two.

By vmartinez

 

What two items are required when building a manually created asset? Choose two.

 

Select 2 Correct Responses

  • Business information
  • A headline
  • A description
  • A sitelink

 

Filed Under: Google Ads Search Professional Assessment Answers

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