vmartinez

 

A business owner wants to understand how user interaction with their video ads leads to product sales.

What feature of the Video action campaign would provide this information?

 

• Custom Intent Audiences
• Smart bidding
• Conversion tracking
• Click-through rate

 

 

A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast.

What’s the likely cause of the significant mismatch between the campaign results and forecast data?

 

• The marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• The marketing manager used Reach Planner during the least optimal time of day.
• Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• Reach Planner forecasts aren’t compatible with awareness campaigns.

 

 

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads.

Which of the following is a recommended best practice she should implement?

 

• Run a single ad variant per campaign.
• Videos must be longer than 8 seconds.
• Videos must be no longer than 5 seconds.
• Run five ad variants per campaign.

 

 

A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases.

What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

 

• Send a survey to existing customers asking about their checkout experience.
• Compare video ad interactions against the timing of completed sales.
• Ask store visitors where they heard about the company.
• Extend the conversion window to be longer.