vmartinez

 

If you were trying to promote a newly launched product and wanted to drive as many sales of the product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach your objective?

 

• Target ROAS could help reach the objective.
• Maximize conversions could help reach the objective.
• Target CPA could help reach the objective.
• Maximize impression share could help reach the objective.

 

If a local shop in Spain wants to improve ad relevance for their campaigns, what’s a recommended action can they take to do so?

• Try out a new call-to-action, telling customers to submit their orders via messages.
• Target the right region and language by focusing on the business’s metro area and using Spanish.
• Make it easy for users to find the store’s local address on the website landing page.
• Highlight the shop’s best-selling items to help their business stand out.

 

Explanation:

To improve ad relevance, especially for a local shop in Spain, it is crucial to ensure that the ads are tailored to the local audience’s language and preferences. Therefore, the recommended action is to Target the right region and language by focusing on the business’s metro area and using Spanish. This ensures that the ads resonate with the intended audience in terms of language and location. By speaking the local language and addressing the local audience, the shop is more likely to engage its potential customers, thus increasing the relevance of its ads. Ad relevance can directly impact the ad’s quality score, affecting its position and cost-per-click in the Google Ads auction process.

 

 

What three recommended campaign best practices should you follow after implementing Smart Bidding and broad match? Choose three.

 

Select 3 Correct Responses

• Using responsive search ads, including all relevant assets, and making sure that all headlines and website landing pages reflect whatever queries you’re targeting in your campaigns.
• Ensuring that you’ve set the correct targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions.
• Using cross-device reporting to make sure you can identify a user across different environments including web and mobile apps.
• Organizing your ad groups according to a common theme, like “types of products or services”.
• Making sure you review your ad policies to confirm that your ads comply and to prevent any disapprovals.

 

 

Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign’s performance has fluctuated over time with regard to his actual CPA over the past six months.

Where can he find this information in the report?

 

• Performance history
• Top signals
• Auction insights
• Bid strategy status

 

 

The structure of Google Ads accounts features three different levels. 

If an advertiser would like to update their budget, at which level could they make the change?

 

• At the account level
• At the campaign level
• At either the account level or the campaign level
• At the ad group level

 

As you plan your company’s online advertising budget every month, you’re looking to start using Google Ads’ Performance Planner to help. 

What are two advantages of Performance Planner? Choose two.

 

Select 2 Correct Responses

• Its forecasting is powered by billions of Google searches conducted each week.
• It can help you identify funds from other operational budgets to allocate to marketing.
• It draws from machine learning for forecasting.
• It integrates with other budgeting software, such as QuickBooks.