What are two types of value-based Smart Bidding strategies? Select two.
Select 2 Correct Responses
- Maximize conversion value
- Maximize conversion value with target ROAS
- Manual CPC
- Target impression share
If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?
If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?
- By letting consumers browse large product and service inventories they may want to purchase from.
- By letting consumers quickly compare businesses with similar offerings at once.
- By letting consumers use online video to seek out the best deals on specific products and services.
- By letting consumers use online video for information gathering before making a purchase.
A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?
A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain.
What should they do to further optimize their campaign?
- Optimize the campaign for “add to cart.”
- Optimize the campaign for phone calls.
- Optimize the campaign for impressions.
- Optimize the campaign in-app purchases.
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website.
What actions should they take to achieve their goal?
- Use only one version of their ad, and make sure it’s less than 10 seconds long.
- Test multiple variants of their ads, and make sure they’re less than 10 seconds long.
- Use only one version of their ad, and make sure it’s at least 10 seconds long.
- Test multiple variants of their ads, and make sure they’re at least 10 seconds long.
You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?
You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?
- Skippable in-stream ads and CPV bidding
- Bumper ads and CPM bidding
- Bumper ads and CPV bidding
- Skippable in-stream ads and CPM bidding
A travel company wants to drive consideration for their new tour that’s tailored to advanced surfers. Which of the following audience solutions would be most appropriate for the company to use?
A travel company wants to drive consideration for their new tour that’s tailored to advanced surfers.
Which of the following audience solutions would be most appropriate for the company to use?
- Affinity Audiences
- Custom Audiences
- Customer Match
- Life Events