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If you’re a marketer who wants to reu would select the Dismissed filter, then select Un-dismvisit a dismissed recommendation, which action would you take?

 

• You would look for recommendations that are similar to the dismissed item.
• You would search Google Help Center for tips on dismissed recommendations.
• You would select the Dismissed filter, then select Un-dismiss.
• You would wait until the dismissed recommendation resurfaces.

 

When an advertiser’s campaign goal is visibility, which bidding strategy would you recommend?

• You’d recommend Target impression share.
• You’d recommend Maximize conversions.
• You’d recommend Enhanced cost-per-click (ECPC).
• You’d recommend Maximize clicks.

 

Explanation:

Target Impression Share is an automated bidding strategy that sets bids with the goal of showing your ad on the top of the page. This bidding strategy is focused on visibility. Target Impression Share can be useful for campaigns with brand terms or awareness raising campaigns. By setting a target impression share, you can ensure that your ad is seen by a wider audience. This could greatly impact your brand or product recognition.

 

Maybe are you searching:

• When visibility is the campaign goal, which bidding strategy should an advertiser choose?

 

 

Karla wants to find a way to quickly identify available opportunities that could enhance her Search campaign’s performance. Which resource could assist her in meeting her objective?

 

• She could use optimization score.
• She could use auction insights.
• She could use the locations report.
• She could use the search terms report.

 

An advertiser plans to create responsive search ads to promote their online business.

What’s one benefit of using responsive search ads?

• Their single headline format is simple and intuitive to create and easy to experiment with.
• There’s no limit on the number of usable headlines thus making it easy for testing purposes
• Google Ads will automatically test different combinations to learn which combinations will perform best.
• Google Ads will automatically create headlines based on web content.

 

Maybe are you searching:

• What’s one benefit of using responsive display ads?

 

 

In which ways do responsive search ads decide the combinations of headlines and descriptions to use in a Responsive Search Ad?

 

• By automatically testing various combinations of headlines and descriptions so you can pick the one that’s most likely to convert.
• By automatically testing various combinations of headlines and descriptions so you can decide which is most likely to be clicked.
• By automatically testing combinations of headlines and descriptions to help you pick the one that’s most likely to generate the most impressions.
• By automatically testing various combinations of headlines and descriptions to determine which option may deliver optimal performance.

 

 

A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy.

To meet their value-based objectives, they’ve chosen to use Target ROAS.

What method can they follow to select their initial ROAS target?

 

• They can use an average of what they estimate their competition is paying for conversions.
• They can provide a Target ROAS that’s set to 10x the highest keyword cost in their campaign.
• They can investigate the campaign’s historical conversion value per cost metric in Google Ads, and then they can use that as a guide.
• They can offer the system the conversion cost that they wish to pay in their campaign.