vmartinez

 

Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by the campaign.

What does Kala need to do in order to meet this objective?

 

• Upload customer information into Google Ads
• Enable Audience Expansion
• Create a Combined Audience
• Set up conversion tracking

 

 

Which Google Analytics report should an advertiser use to determine how Display ads are influencing other ad channels in creating conversions?

 

• Top Conversion Paths Report
• Conversion Report
• Click-through Rate Report
• Audience Insights Report

 

 

What’s a best practice an advertiser can adopt after setting up a Discovery ads campaign?

 

• Adjust their bidding strategy every three days until campaign performance is steady.
• Follow up immediately with a campaign to re-engage previous site visitors using custom groups.
• Wait two or three weeks before making any changes to their bidding strategy.
• Merge Discovery campaign reports with other Google properties.

 

 

Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don’t exceed a certain cost. He is intrigued by the Smart Bidding options available. Which option should he prioritize, and why?

 

• Maximize Conversions, because it doesn’t require historical conversion data.
• Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
• Target CPA, because it grows conversion volume at his target cost per acquisition.
• Enhanced CPC, because it offers the greatest amount of control over the bidding process.

 

 

Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How much should she set up her daily budget to be in order to achieve that target?

 

• At least $500
• At least $10
• At least $50
• At least $5

 

 

Elaine wants to make $4 of revenue for every dollar she spends in a Display campaign. How should she set up the campaign?

 

• She should set a conversion rate of 25%.
• She should assign a daily budget of at least $400.
• She should set a Target ROAS of 400%.
• She should assign a Target CPA of $4.