vmartinez

 

For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see.

What measurement solution should you use and how can you gain access to it?

 

• You should use Unique Reach and Frequency, which are accessible by contacting your Google team.
• You should use Active View, which is accessible only by contacting your Google team.
• You should use Unique Reach and Frequency, which are accessible by adding columns to your statistic tables.
• You should use Active View, which is accessible by adding appropriate columns to your statistic tables.

 

 

If a business owner wanted to understand how user interaction with their video ads leads to product sales, what feature of their Video action campaign would they use?

 

• Conversion tracking
• Click-through rate
• Smart bidding
• Custom Intent Audiences

 

You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV).

How will your max CPV compare to your actual CPV?

• Max CPV is often less than actual CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s auction bidding.
• Actual CPV is often less than max CPV because it’s a reserve buy.

 

Explanation:

In the context of Google Video Ads, CPV or Cost-Per-View bidding allows advertisers to specify the maximum amount they’re willing to pay for a video view or other video interactions. This maximum bid is referred to as Max CPV.

The way the auction system works is that you’re not always charged your maximum bid. Instead, you pay just enough to outbid the next highest bidder. So, if the competition for a particular auction is low, you might end up paying significantly less than your max CPV. As a result, the actual CPV (the amount you actually pay for a view) is often less than the max CPV you set, because of the dynamics of auction bidding.

 

The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal.

Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

 

• To prevent Google Ads from double-counting conversions
• To enable Video ad extensions within their Google Search campaign ads
• To avoid double serving ads in the Google Search results
• To receive a reduction on their average cost-per-view

 

 

After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study.

When should they set up the study to create the best control and exposed groups?

 

• They should do it once the campaign first starts serving impressions.
• They should do it two weeks after the campaign starts serving impressions.
• They should do it before the campaign serves any impressions.
• They should do it once the campaign ends.

 

 

A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They’re considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal.

Why should they avoid inflating the tCPM bid for this new campaign?

 

• Inflation will likely result in the targeting of irrelevant demographics and placements.
• Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
• Inflation might cause too many impressions of the same ads to serve to the same users.
• Inflation could result in the budget depleting faster without increasing unique reach.