vmartinez

 

If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

 

• Engage with website visitors by adding the Life Events audience type.
• Add Demographics Audiences to re-engage with existing customers.
• Remove audience restrictions with run-of-network targeting.
• Re-engage with existing customers by adding Custom Audiences.

 

 

The owner of a music store wants to increase awareness for his store, and has been told that Google’s Video solutions can assist him.

How can Google’s Video solutions assist the store owner with Video campaigns?

 

• Google’s Video solutions automatically create video assets based on the content of the domain being advertised.
• Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

 

 

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

 

• Demographics and Detailed Demographics
• Affinity Audiences
• Life Events
• Custom Audiences

 

 

Which of the following accurately describes a primary benefit of Video action campaigns?

 

• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
• They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
• They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.

 

 

If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?

 

• Customer Match
• Demographics and Detailed Demographics
• Custom Audiences
• In-Market Audiences

 

 

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

 

• Use “Sign up to our newsletter” as the primary call-to-action.
• Address the viewer’s desire for food in the first five to 10 seconds of the video.
• Explain the company’s background during the first half of the video.
• Add as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.