vmartinez

 

Max is trying to set up a Display campaign for his toy business, but is worried ads may appear on content that’s not suitable for its family-friendly image. Which campaign setting should he choose?

 

• Bidding and budget
• Locations and languages
• Frequency capping
• Content exclusions

 

 

Which audience should an advertiser use to reach new customers with a high intent to purchase their products?

 

• Customer match
• Detailed demographics
• In-market
• Affinity

 

 

John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?

 

• He should focus on brand awareness and reach.
• He should focus on leads.
• He should focus on sales.
• He should focus on product and brand consideration.

 

 

Aiko sees an ad on a social network for an online store and clicks on it. The next day she encounters a paid search ad for the same business. Later that evening, she clicks on a Display ad for the business yet again. The following day, Aiko makes a purchase.

Under the Last Non-direct Click Attribution Model, which marketing channel receives credit for the conversion?

 

• Search channel gets 100% credit
• Social channel gets 33% credit
• Display channel gets 100% credit
• Display channel gets 33% credit

 

 

Which type(s) of conversions measure when customers see but don’t interact with an ad before later purchasing a product?

 

• Click-through and view-through conversions
• Click-through conversions
• View-through conversions
• Neither

 

 

Matías is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?

 

• Add call-to-action text over their image assets to better inform potential customers.
• Use inspiring high-quality images that highlight the brand’s value proposition.
• Use Google Images to download as many relevant image assets as possible.
• Use generic messaging in description fields so as to capture the interest of a larger audience.