vmartinez

 

You’re creating a Video action campaign for the first time to generate leads for your business.

What ad formats should you expect to be used?

 

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and bumper ads

 

 

A business owner has a primary marketing objective to grow consideration with the help of a Google Video campaign. They only want to pay when a user watches the entirety of the video ad.

What bidding solution would be best for them to use?

 

• Cost-per-view bidding
• Maximize Conversions bidding
• Cost-per-action bidding
• Cost-per-click bidding

 

 

A winery’s Video action campaign is meant to attract customers to their website for their annual holiday sale.

To encourage consumer interaction, which creative best practice would the winery implement?

 

• They’d reach a broad audience with dynamic video ads.
• They’d link their Google Ads account to the Google Merchant Center account.
• They’d add location extensions to focus on selected geographic locations.
• They’d have a clear call-to-action, such as “Learn more.”

 

 

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products.

What measurement solution should they use to find this information and when should they implement it?

 

• Active View, after the campaign receives over 1,000 clicks.
• Active View, before the campaign delivers any impressions.
• Brand Lift, after the campaign receives over 1,000 clicks.
• Brand Lift, before the campaign delivers any impressions.

 

What will measuring the unique reach and frequency in your awareness Video campaign tell you?

 

• It will allow you to see the terms people were searching for when seeing your ads.
• It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
• It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.
• It will show you how many ads served to people and how many times, across devices and formats.

 

 

How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

 

• By slightly inflating the estimate provided by the traffic estimator during campaign setup.
• By slightly inflating the average amount you’re willing to pay for your campaign.
• By using the estimate provided by the traffic estimator during campaign setup.
• By deciding on the highest amount you’re willing to pay for your campaign.