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Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?

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Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?

  • Focus on brand defense
  • Focus on depth of keywords and ensure brand defense
  • Focus only on breadth of keywords

 

Explanation:

The correct answer is **Focus on depth of keywords and ensure brand defense**. For a Sponsored Brands video campaign focused on driving conversions, it is crucial to focus on the depth of keywords, meaning that Amy should target a wide range of specific and relevant keywords that directly align with the product offerings. This approach ensures that the campaign reaches users with high intent who are actively searching for products like the ones being advertised. Additionally, ensuring brand defense is equally important, as it protects the brand from competitors targeting the same keywords. By targeting both broad and specific keywords while safeguarding the brand, Amy can maximize the chances of reaching the right audience, improving the likelihood of conversion, and maintaining brand visibility in competitive search environments.

 

AMC audiences is an API-only feature. False True

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AMC audiences is an API-only feature. False True

  • False
  • True

 

Explanation:

The correct answer is **False** because AMC (Amazon Marketing Cloud) audiences are not solely an API-only feature. While AMC does provide API access for more programmatic and automated integration, audiences in AMC can also be created and managed through the AMC user interface (UI), making them accessible to users who prefer not to interact solely through APIs. This flexibility allows advertisers and analysts to create, analyze, and manage audiences both via the UI and through API calls, providing a user-friendly experience for those who want to leverage the platform without extensive technical knowledge. Therefore, AMC audiences are not restricted to API usage alone.

 

Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium connected TV (CTV), video, and display, and publishers around the world.

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Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium connected TV (CTV), video, and display, and publishers around the world.

  • True
  • False

 

Explanation:

The selected answer **True** is correct because Amazon Publisher Direct (APD) provides advertisers with direct access to a large network of premium connected TV (CTV), video, and display inventory across a wide range of global publishers. Through APD, advertisers can reach audiences across high-quality inventory, including popular content on connected TV platforms, video streams, and display ads. This direct access allows advertisers to engage with a diverse and large audience while benefiting from the scale and targeting capabilities of Amazon’s programmatic advertising platform. APD enables advertisers to optimize their campaigns by choosing the right inventory and reaching relevant audiences in a premium environment.

 

Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

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Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

  • True
  • False

 

Explanation:

The selected answer True is correct because Amazon DSP is available to all advertisers, regardless of whether they sell products directly on the Amazon store or not. This means that both companies who offer physical products on Amazon as well as those who offer services or products outside of Amazon’s marketplace can use Amazon DSP to run programmatic advertising campaigns. The platform allows advertisers to access a wide range of ad inventory across Amazon’s own properties and third-party websites, enabling them to reach their target audiences effectively, even if they do not sell products through Amazon itself. This flexibility makes Amazon DSP a valuable tool for a variety of businesses.

 

Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

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Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

  • False
  • True

 

Explanation:

The selected answer **True** is correct because Amazon DSP campaigns can indeed link to both Amazon destinations, such as a product detail page on Amazon.com, as well as non-Amazon destinations, such as a brand’s website. This flexibility allows advertisers to drive traffic not only to their Amazon listings, which can help increase sales within Amazon’s ecosystem, but also to external websites, such as branded landing pages or e-commerce sites, to drive additional conversions or engagements. This dual capability enhances the versatility of Amazon DSP, enabling advertisers to achieve a variety of campaign objectives and expand their reach both within and outside of the Amazon platform.

 

Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

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Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

  • False
  • True

 

Explanation:

The selected answer **True** is correct because Amazon DSP indeed allows advertisers to create and download custom reports that are tailored to their specific campaign goals. By offering the ability to configure reports with chosen metrics and dimensions, Amazon DSP provides flexibility for advertisers to analyze key performance indicators (KPIs) that are most relevant to their campaigns. This level of customization enables advertisers to track specific data points, such as impressions, clicks, conversions, and audience segments, ensuring that they can make data-driven decisions and optimize their campaigns more effectively.