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Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

• Global site tag
• Counter tag
• Any floodlight tag
• Sales tag

 

Explanation: For the sports retailer launching a new basketball sneaker, the Floodlight tag that would enable tracking of website visits after users see the sneaker ad is the “Counter tag.” The Counter tag in Floodlight is specifically designed to count and track the number of conversions or actions taken on a website, such as site visits. When users interact with the sneaker ad and subsequently visit the retailer’s site, the Counter tag will register and report these conversions. This data is valuable for assessing the impact and effectiveness of the ad campaign, helping the sports retailer to measure the success of driving user engagement and site visits related to the new basketball sneaker.

 

When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?

 

• You’re working on a global ad campaign and paying in different currencies.
• You want to apply frequency management to your deal.
• You want to guarantee a fixed number of impressions.
• You’re working across multiple publishers within a deal.

 

The correct option is You’re working on a global ad campaign and paying in different currencies. In the context of the Google
Display and Video 360 certification, when dealing with a non-guaranteed deal and facing the challenge of working on a global ad
campaign with multiple currencies, it is recommended to bid 20% higher than the floor price. This strategy helps mitigate potential
fluctuations in currency exchange rates, ensuring more stable and competitive bidding across various regions. By adjusting the bid
to account for currency variations, advertisers can enhance their chances of winning impressions in different markets while
maintaining cost-effectiveness. This aligns with best practices for managing non-guaranteed deals with international considerations
in Display & Video 360.

 

You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

 

• Private Auction Deal or Preferred Deal
• Open Auction Deal or Private Auction Deal
• Open Auction Deal or Programmatic Guaranteed Deal
• Programmatic Guaranteed Deal or Preferred Deal

 

What happens if an advertiser’s bid isn’t the highest in a private auction?

• The advertiser will win the auction.
• The advertiser with the highest bid will win all the deal impressions.
• The deal will be automatically cancelled.
• The advertiser will still receive half of the deal impressions.

 

Explanation: The advertiser with the highest bid wins all the impressions. In a private auction within Display & Video 360, the advertiser with the highest bid emerges as the winner and secures the opportunity to display their ads. Unlike other auction types where impressions might be shared among multiple advertisers, in a private auction, the highest bidder takes exclusive possession of all the available impressions. This competitive bidding model ensures that the advertiser willing to pay the most for the targeted audience or inventory obtains the full allocation of impressions specified in the private auction deal.

While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?

 

• Use Maximize conversions
• Use Active View
• Use Maximize clicks
• Use custom bidding

 

The correct option is Use Maximize conversions. In the context of the Google Display and Video 360 certification, when optimizing
bids based on a single conversion type in a new campaign, the recommended bidding strategy is to use Maximize conversions.
This bidding strategy is designed to automatically set bids to help advertisers get the most conversions for their campaign within the
specified budget. By selecting Maximize conversions, the system leverages machine learning algorithms to analyze historical
campaign data and make real-time bid adjustments to maximize the likelihood of achieving the desired conversion goals. This
aligns with best practices for efficient bidding and campaign optimization in Display & Video 360.

 

Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?

• $14.99
• $10.00
• $15.00
• $15.01

 

Explanation: The correct option is $15.00. In the context of the Google Display and Video 360 certification, in a fixed first-price auction, the winning bidder, which in this case is your colleague with the highest bid of $15, will be charged the amount of their bid. Therefore, your colleague will be charged the exact bid amount of $15.00 for the impressions won in the auction. This aligns with the principles of first-price auctions, where the winning bidder pays the amount they bid, promoting transparency and straightforward pricing in the bidding process within Display & Video 360.