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When calculating manual bid amounts for a social advertising campaign, one item you’ll need to identify is your max Cost per Click (CPC), which is a reasonable bid amount for a user to click your ad’s CTA. Calculate your max CPC by multiplying your target Cost per Acquisition by:

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When calculating manual bid amounts for a social advertising campaign, one item you’ll need to identify is your max Cost per Click (CPC), which is a reasonable bid amount for a user to click your ad’s CTA. Calculate your max CPC by multiplying your target Cost per Acquisition by:

 

  • the lifetime value of a customer to your organization
  • your annual profit margin divided by number of customers
  • your conversion rate
  • the cost of acquiring a new customer, minus costs

 

If your organization doesn’t have Customer Personas built out, and you need to create your own to guide your ad targeting efforts, begin by picturing your ideal customer and brainstorm attributes such as:

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If your organization doesn’t have Customer Personas built out, and you need to create your own to guide your ad targeting efforts, begin by picturing your ideal customer and brainstorm attributes such as:

 

  • challenges they face in their day-to-day lives
  • all of the options in this list
  • none of the options in this list
  • authors and books they enjoy
  • similar brands they could be interested in

 

When writing your About Section on your Facebook Business Page, keep in mind that approximately the first __________________ are visible when your page appears in search engine results, so be sure to include the most important information first.

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When writing your About Section on your Facebook Business Page, keep in mind that approximately the first __________________ are visible when your page appears in search engine results, so be sure to include the most important information first.

 

  • 140 words
  • 140 characters
  • 20 characters
  • 350 characters
  • 250 words

 

What is most important to think about when choosing the social networks on which to build your presence?

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What is most important to think about when choosing the social networks on which to build your presence?

 

  • Which networks best support the content you want to share.
  • Where your target audience is most active.
  • The networks on which you already have a good working knowledge.
  • Which networks will become popular in the coming 1-2 years.

 

In the summary section of your LinkedIn profile, your primary focus should be on communicating:

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In the summary section of your LinkedIn profile, your primary focus should be on communicating:

 

  • job responsibilities with your previous 2-3 employers.
  • the depth of your knowledge of your industry, and how you intend to continue growing.
  • your professional accomplishments, and where you see yourself professionally in 5 years.
  • what you’ve achieved for your customers, not just what you’ve achieved for yourself.
  • professional accolades and key people you are connected with in your industry.